The brief required bringing all the channels together under one roof, while retaining their individual identity and brand culture. It was essential to capture the brand essence of each channel within the environment, given the high originality and diverse content delivered by each.
By developing the branded environments simultaneously, BrandCulture was able to give ownership of each area to the channels while retaining a connection between the brands that literally met in the middle. The reception area and boardroom form a central hub, reflecting the collective values of XYZNetworks’ brand.
XYZNetworks’ branding is infused into all the channel environments, with each area maintaining a complete adaptable environmental graphics system, uniquely designed to be updatable and to reflect the perpetually changing content of each channel. This system of updateable brand graphics provides a cost-effective solution that ensures the environment reflects the current programming and is inspirational to staff and visitors alike.
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