Ghostly façades and street numbers celebrate Sydenham’s incredible history.
3–17 Railway Road, Sydenham
In 2015, Marrickville Council moved the State Emergency Services (SES) headquarters to a new location in Sydenham. The Council approached BrandCulture to design interpretive, external signage and environmental graphics for the new SES Marrickville facility, celebrating the site’s remarkable history while elevating the SES brand.
The Council’s design team had created a silhouette of one of the original terrace houses to adorn the west façade of the building. BrandCulture took up this theme, tracking down original heritage photographs to create a subtle façade graphic that remembers the now disappeared houses. To elevate the brand experience, we created the façade using the same bold orange from the SES brand palette.
Set within the garden beds you’ll find the site’s original street numbers, immortalizing the terrace houses that once lined the street. Cut from aluminium, they’re designed to be discovered by pedestrians, encouraging them to remember Sydenham’s past residents.