Challenge
Macquarie University needed help rolling out a campus-wide wayfinding strategy that facilitates its shift to a pedestrian-only environment at the centre of campus, and supports its 2014 Campus Master Plan.
Solution
Macquarie University asked BrandCulture to leverage our wayfinding expertise to implement their signage manual, designed by Citizen Group. We conducted in-depth user journey mapping to test the proposed signage system in real-world situations and set out to provide an improved user experience based on site observations and audit outcomes, implementing the university’s signage system on-the-ground.
Moving around campus is now a very different experience. Instead of locating buildings using confusing acronyms like E7A, we have helped Macquarie introduce suburban-style addresses, like University Avenue and Wally’s Walk, to facilitate navigation.
