Immortalising a legacy of innovation using GPS data.
30 Clay Place, Eastern Creek NSW 2766
As a leading provider of GPS navigation products, Garmin gave BrandCulture the challenge of bringing its incredible story to life at its new Australasian headquarters. Garmin first made use of GPS technology to make aviation safer, but soon realised everyone could benefit from GPS whether running, cycling, on a boat, in a car or an airplane.
To depict Garmin’s evolution from marine and aviation to sports, automotive, health and wellbeing products, we designed an immersive brand experience that represents the brand in every aspect throughout Garmin’s workplace. Meeting rooms are sign-posted using GPS data and coordinates of symbolic locations. We even immortalized the Garmin-Sharp cycling team's efforts at the gruelling ‘Tour Down Under’ – a defining triathlon event won by Garmin’s Tim Reed, brought to life through supersize info-graphics. You can literally see a heartbeat every inch of the way. Triangular wall graphics echo Garmin’s identity so the brand is represented consistently throughout.