The tone of the CBA brand is friendly and the retail experience is all about the customer and how they can be helped to make quick, confident, informed decisions and transactions. The new branch in Darling Walk near the Sydney Convention centre makes you immediately feel ‘welcome’ by the environmental graphics featuring backlit letters protruding through the wall. Obviously inline with the Commonwealth Bank CAN campaign.
With the latest Apple iPads for banking at your fingertips, you are led though the branch via an array of inviting spaces. The tellers are at the back of the store and as you turn around to leave, the feature wall displays the very recognizable CBA logo in perspective on a clean black background. The CBA logo is amongst the most recognised symbols in Australia and a comfort to the customers and many staff who use this particular branch.
Commonwealth Bank Place (CBP) at Darling Walk is the latest development to the City of Sydney upgrade of Darling Harbour, and it looks great so if you haven’t been there then go take a look. The new offices have been designed by Francis – Jones Morehen Thorp (FJMT) to incorporate marketing in one building and the retail and investment divisions in the other, 5500 staff in all.
At street level facing the impressive new park-scape are a parade of shops and one is the new flagship branch for Sydney. Davenport Campbell detailed the interiors under the direction of CBA’s lead Architect. The Executive Manager of Retail design was familiar with BrandCulture’s work and engaged us to develop concepts for a feature wall in the branch that would show CBA’s commitment to innovative branded environments for the bank and a benchmark for future stores nationwide.
During the concept development process BrandCulture designed the new Foreign Exchange style being used on the ATM at the entry, which will now become part of the CBA brand collateral moving forward.
Featured in AGDA Online (Australian Graphic Designers Association) – view the article here…
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