Riyadh (Arriyad) is a city of particular significance in history and politics for the Kingdom of Saudi Arabia. The Arriyadh Development Authority is undertaking massive feats of engineering of unprecedented proportions to develop the city infrastructure and public amenities.
The Red Palace was the previous residence of the King of Saudi Arabia, which after use by several government departments became the focus of an international competition to rejuvenate the building and grounds. This competition was won by Tropman & Tropman architects of Sydney Australia with a fabulous design that incorporated a modern museum building into the grounds that is connected by a stunning glass atrium. The head of design, Tasman Storey worked previously at Mirvac Design (HPA architects) and brings vast experience to the international team.
Tropman & Tropman architects are no strangers to working in Saudi Arabia and have a profound understanding as to the sensibilities and customs of the proud Arabic culture. BrandCulture were asked to present our design credentials and after a brief discussion including Stephen Minning’s past working experience in Middle East (Dubai) we were asked to join the team.
A brand identity was required for the palace so we started with an audit of all Saudi government buildings and established an opportunity for where the brand could be positioned in the minds of the people of Riyadh and the cities tourists.
Based on the brand positioning strategy, three identities were presented and the choice has been made to go with the ‘Seal of Approval’. Building works are expected to begin early 2012.
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