Focus on the future

University of Technology Sydney

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Located in Haymarket in the Sydney South CBD, is the Design and Architecture (DAB) building that forms part of the University of Technology. In early 2009 the DAB facility underwent a major upgrade, primarily in the Fabrication Workshop and Photomedia Laboratory. Gardner Wetherill Associates redesigned the space into modern environments suited to an internationally regarded and highly reputed institution.

BrandCulture were engaged to advise on the opportunity to make these spaces reflect contemporary technology and culture, then to design and manage production to the highest standards.

Entering ‘through the lens’, the floor measures the focal length, with a red ‘in view’ line leading to three large, purpose-built light boxes displaying recent student works. Several walls are covered floor to ceiling with pin boards, used by students and teaching staff to review and collaborate on ideas and problem-solving techniques. These pin boards are etched with technical information used in photography, encompassing modern and traditional technology

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