Qantas launched the successful initiative ‘In the Zone’ to govern service standards and crew interaction with passengers. This incentive was identified as an economy service focus and it was became apparent that a differentiator was needed for First & Business customers.
BrandCulture was engaged to create a separate brand experience for First & Business crew to deliver to a premium level of service to satisfy customer expectations. The tagline ‘Where the experience is everything’ became the primary messaging for the campaign and was seen in conjunction with the well-understood ‘First & Business’ logo qualifier. Guidelines were established for the application of this new brand on print collateral and digital usage. The monthly ‘Source’ magazine and current staff on-line training tools were all aligned to support the launch. BrandCulture developed a cohesive environmental brand experience in staff bases across Australia, New Zealand, Asia and Europe.
For further information Click Here
Who we work with Click Here
Keep viewing our portfolio Click Here
Work with us Click Here
All Content copyright BrandCulture Communications Pty Ltd
The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact the sender and delete the material from any computer.