Australia’s premium airline is recognised globally for excellent service and the ‘spirit of Australia’ which is delivered by 8,500 cabin-crew. The Qantas cabin crew are the global ambassadors for the Qantas brand and Australia. Every member of the crew is expected to communicate the Qantas brand culture and values whenever they interact with passengers, other Qantas staff and suppliers.
BrandCulture was initially engaged to develop a branded environment for Sydney to great success. Setting a precedent for future staff experiences on a global scale, Qantas has plans to fit-out all their staff lounges over the next few years with LondonT5 terminal just recently completed.
These branded environments reflect the Qantas brand values and the service pillars which are the drivers behind the cabin crew education and culture. They also express what it is to be Australian and make the staff feel at home when they are working away.
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