1
\
1
Our Vision Human rights: everyone, everywhere, everyday Our Mission: Leading the promotion and protection of human rights in Australia by: – Making human rights values part of everyday life and language; – Empowering all people to understand and exercise their human … Continue reading
via
this page to a colleague or friend.
Luxottica – OPSM - A winning combination
University of Technology Sydney - Questions and Answers
AAPT - Call center culture
Barclays Global Investors - Global and local
George Weston Foods - GWF foodservice
George Weston Foods - GWF Corporate Identity
Sydney Water - Potts Hill reservoir
Barangaroo Delivery Authority - A Sustainable Conversation
George Weston Foods - The Best Food in the Business
Mirvac Group - The living line
Commonwealth Bank of Australia - Point of view
Interiors Australia Group - Sunset in Sydney
Origin Energy - Collins Street
Gardner Wetherill - Brand building
Qantas - First and Business
XYZ Networks - xyznetworks – Static motion
Qantas - Brand Culture
University of Technology Sydney - Photomedia Lab
Australian Government - Dep’t of Agriculture, Fisheries and Forestry
Sydney Water - The Journey to Parramatta
Mirvac Group - Sydney headquarters
University of Technology Sydney - Find and Discover
University of Technology Sydney - Digi-labs
Tabcorp - Wayfinding The Star
AAPT - Human Technology
Brookfield Multiplex - Wayfinding on a large scale
AAPT - Sydney HQ
Arriyadh Development Authority - The Red Palace
Progress Pacific - Creating brand value
With the move to a new office in the Sydney CBD, the Australian Human Rights Commission wanted the opportunity to express what they stood for and if you are going to stand for anything in this life what better cause could there be than Human Rights. BrandCulture were humbled by the opportunity to undertake this project in collaboration with Woodhead International Interiors team, Jones Lang Lasalle Property and Property Advisory Australia.
After the two World Wars and the atrocities that were suffered globally The Universal Declaration of Human Rights was written. Quote ‘Whereas disregard and contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people’.
This essential text resonates for all employees at this Australian Government department in one way or another. BrandCulture undertook a typographic exploration throughout the new office environment on Pitt Street, Sydney. There was a need for wayfinding and environmental graphics which came together in a successful branded environment.
As you enter the office on Level three you are welcomed by offset hanging black boxes inlaid into a wall of timber beams connecting the floor to the ceiling. Excerpts taken from the declaration, run sporadically from floor to ceiling on the timber beams, full articles are annotated on the black boxes and ‘key messaging’ is pulled out through typographic treatments to identify the importance of certain articles. This same architectural feature links the fourth and fifth floors via an open void stairwell between breakout areas within the office, signifying the need for interconnectivity throughout this organisation.
Meeting room and personnel offices are covered in typography referencing the declaration where two layers combine; a transparent coloured film with a key word or message is accentuated and overlays the full article text. The Executive offices are treated with a white print and ‘key wording’ is pulled out with orange highlights. The AHRC brand identity was realised on an up-dateable star fire glass sign in reception, the brand colour is light blue and so this became the colour used on the public floor, a deeper purple/blue was used for the administration areas and orange for the executive floor.
The Wayfinding concept on the main public floor that houses the two large hearing rooms references famous Australian Human Rights activists such as Sylvia Scott, Truganini, Carol Kendell, David Unaipon, John Pat, William Cooper, Vincent Lingiari, Eddie (Koki) Mabo, Shirley Smit (Mum’ Shirl) and Ruby Hunter. For the rest of the environment room numbers were integrated into the typographic designs on the entry doors for each room. Utility rooms were identified using typography applied to the end sections of door entries so they could be seen from down the corridor.
Featured in AGDA (Australian Graphic Designers Association) Online - view the article here…
More publications…… segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!! Multi storey … Continue reading
&
BrandCulture is a member of
BrandCulture Communications Pty Ltd (BrandCulture) collects information provided by users of this website in a database. BrandCulture may use this information to generate follow-up messages and statistical reports. BrandCulture does currently not share or sell this information to third parties. By using this website you agree to BrandCulture owning this information.
BrandCulture Communications is an ethical service based company and our staff belive in corporate social responsibility and do not intend to offend with our work or opinions, if you would like to make comment please email your concerns to info@brandculture.com.au.
BrandCulture staff and members of this website can make comments and may reference images and content from other websites and other forms of media. The copyright of this content remains with the original publisher who will (where possible) be referenced in connection with the referenced piece. If you believe there are any copyright infringement issues or would like to ask a question about anything on the website please contact info@brandculture.com.au.
Access to and use of this Internet Web site (referred to as this “Site”) is governed by the terms and conditions set forth below, as well as any applicable laws, statutes, ordinances and regulations. By browsing, visiting or otherwise accessing or using this Site, you agree to abide by the terms and conditions set forth below. As used in this Site, the term “BrandCulture” is intended to include BrandCulture Communications.
Copyright Notice
This Site is protected by the copyright law of Australia, and may be protected by the copyright laws of other countries and jurisdictions as well. Except as specifically permitted in accordance with the terms and conditions governing use of this Site, any copy, other reproduction, display, performance or retransmission of all or any of the contents of this Site is strictly prohibited. All rights reserved. Please see the section below entitled “Notice Concerning the Use of Documents, Images and Information on this Site.”
Use This Site at Your Own Risk
Every user who visits this Site does so at her or his own risk. BrandCulture Communications makes no representations or warranties of any kind as to (a) the accuracy or completeness of the information or materials contained in this Site, and assumes no responsibility for any errors or omissions in the contents of this Site (which may include factual or typographical errors and/or technical inaccuracies); (b) the availability for use of any copyrighted, trademark or otherwise proprietary materials of third parties which may appear in this Site; (c) the presence or absence of computer viruses or other bugs which third parties may embed in or attach to this Site without BrandCultures knowledge or consent; (d) any software made available for downloading, copying or other use through this Site; or (e) the merchantability, fitness for use, title and/or non-infringement of any or all of the contents of this Site. Regarding communications with BrandCulture through this Site, BrandCulture makes no representation or warranty concerning the security of any data transmitted to BrandCulture, including information relating to potential employment or applications therefor, or any other matter. BrandCulture shall treat any data or information transmitted to BrandCulture through this Site as non-confidential and non-proprietary. Neither BrandCulturenor any other party involved in the creation, production or delivery of this Site, or whose materials or information appear in this Site assumes or accepts any liability, regardless of whether based on contract, negligence, intentional wrongdoing or liability without fault, for any costs, losses, damages (whether direct, indirect, compensatory, special, lost profits, liquidated, consequential or punitive), arising out of or in any way in connection with the user’s access to, browsing of or use of this Site or any of the contents of this Site, without regard to the source of such contents, or with the unavailability or failure of performance of this Site for any reason.
Notice Concerning the Use of Documents, Images and Information on This Site
Documents, Images and Information Proprietary to BrandCulture, including the contents of descriptions of BrandCulture businesses, biographical descriptions of its representatives and personnel, press releases and other public notices, together with any associated graphic elements (collectively referred to as “BrandCulture Materials”), may be copied, reproduced, downloaded or otherwise used provided the following terms are adhered to strictly: Copyright notice in the form ” 2004 BrandCulture Communications. Used With Permission. All Rights Reserved.” must appear in every copy or reproduction of such BrandCulture Materials. The BrandCulture Materials may be used solely for non-commercial purposes such as informational, entertainment and personal use, and shall not be further copied, uploaded to any network, intranet or Internet, rebroadcast or retransmitted, or otherwise disseminated in any medium without the express written permission of BrandCulture. The BrandCulture Materials may only be used in their entirety, without alteration, editing, condensation or editorial comment, and any graphical elements contained in the BrandCulture Materials may not be used separately from the other elements with which they are associated. The BrandCulture Materials shall not be used to ridicule, disparage, harass or annoy any client of BrandCulture. No other use of BrandCulture Materials shall be permitted. The BrandCulture Materials available for use as set forth above do not include the design, layout, arrangement or distinctive elements of this Site, or of any other Internet Web site maintained by BrandCulture or its divisions, subsidiaries or affiliated companies.
Documents, Images, Information and Other Materials Proprietary to Others The contents of this Site may from time to time contain documents, images, information and other materials not proprietary to BrandCulture, such as photographs, clip art, film clips, musical passages, audio track or sound effect elements, or the names, tradenames, trademarks, logos or designations of third parties (including present and past clients of BrandCulture or its featured personnel). All such materials will be referred to as “Non-BrandCulture Materials.” Non-BrandCulture Materials may also include from time to time articles, data, information, images, artwork, graphics, music, audio or other elements published in newspapers, magazines or other media or venues, and may include the name, tradename or trademark of the medium or venue in which such materials were published. Any use whatsoever of any Non-BrandCulture Materials is strictly prohibited unless the prior written permission of the appropriate third parties has been secured.
Links
For the convenience of users of this Site, one or more links to other Internet Web sites may appear from time to time. Except for Internet Web sites maintained by divisions of BrandCulture, the Internet Web sites to which links are provided in this Site are not under the control of BrandCulture. BrandCulture assumes no responsibility for the contents of any non-BrandCulture-linked Internet Web site, or for any potential damage arising out of or in connection with the use of any such link. In addition, the existence of a link between this Site and any other Internet Web site is not and shall not be understood to be an endorsement by BrandCulture of the owner or proprietor of the linked Internet Web site, nor an endorsement of BrandCulture by the owner or proprietor of such linked Web site.
Unsolicited Materials
Please note that it is a policy of BrandCulture not to accept or consider unsolicited creative, production-related or other materials of any kind. BrandCulture will consider any and all materials, including proposals, ideas, concepts, drafts, rough cuts or finished work product submitted through this Site, not to be confidential or proprietary and to be freely available for use without compensation or payment of any kind.
Software
Any software made available for downloading, copying or use through this Site is proprietary to the individual or entity making such software available. Downloading, copying or other use of such software is subject to the terms and conditions of the software licensing agreement relating to such software.
Your browser (Internet Explorer 6) is not supported. Please upgrade to later version of internet explorer or download one of the following free web browsers.
Latest Internet Explorer Google Chrome Firefox Safari
