Portfolio > Digi-labs

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  • Digi-labsThe lines add a dynamic quality to the environment that lead your eye through the entire space.
  • Digi-labsThe lines distort the glass walls and offer seclusion between the open spaces.
  • Digi-labsLongitude and latitude references outside each study lab identify major architectural achievements from around the world.
  • Digi-labsTypography distorts to fit into the grid work of the lines over the doors where yellow transparent film backs each glass door.
  • Digi-labsThe numerals aid wayfinding whilst enhancing the overall brand experience of the environment.
  • Digi-labsThe lines create an optical illusion that adds interest where the edges of the rooms peel back.
  • Digi-labsThe graphics were painstakingly created virtually line by line to create the perfect overlay to the spaces they wrap.
  • Digi-labsThings are not always as they seem, the linework makes you think twice as to what the forms may be.
  • Digi-labsEntrance to the digital labs in the Design, Architecture and building faculty, University of Technology Sydney.
  • Digi-labsThe selection of colours for the graphics and furniture in the environment work in visual harmony.
  • Digi-labsThe linework continues in students print shop where the floor to ceiling collaborative pin board and cutting mat wrap the wall and central bench, again embellished with the graphics.
  • Digi-labsThe lecturers offices are located toward the rear of the Labs and offer further seclusion where the linework turns into its negative towards the bottom.
  • Digi-labsPart of the wayfinding graphics identify the smaller rooms as well as the teaching Labs.
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The lines add a dynamic quality to the environment that lead your eye through the entire space.

Excerpt taken from the UTS DAB website 5.8.09 DAB is led by a senior executive consisting of the Dean, Prof Desley Luscombe, Associate Dean (Teaching & Learning), Louise McWhinnie, Associate Dean (Research), Dr Kees Dorst, and the Faculty Manager, Brian Glover. The Faculty has … Continue reading →

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Working in collaboration with Gardner Wetherill & Associates, BrandCulture were once again invited to consult on the Environmental graphics in the Digital-Labs opened October 2010. The new environment is located in the Design Architecture and Building Faculty at The University of Technology Sydney.

The concept was simple and in keeping with the approach to the Fabrication Workshop and Photo-media lab environments undertaken the previous year (again to great success) – ‘Celebrate the Medium and Don’t Ignore the Obvious!”. The space is visually open utilising full length glass walls to maintain visual connectivity throughout the learning spaces and central collaborative area leading you through to the print shop and tutors private rooms.

The skin flows continuously along the glass walls, across the entrance and back to the end of the main room then around the corner onto the pin board in the print whop. The design recognises, architecture, typography and environmental graphics as the key influencing factors on the users of the space. The teaching rooms, where designated by distorted typographic numbers, were also designated a longitude and latitude of iconic and relevant buildings around the globe that will in some way influence the mind of the faculty staff and students for years to come.

This framework skin, a tribute to computer modelling, not only acts as a divide between those in class and the users of the active central space but transposes it’s form into the print shop; this area has a collaborative pin board wall with pixelated students printed into the mesh and wraps through the floor and up onto the 6 meter cutting table. Both integrate the medium used in the space referencing paper sizes form A5 to A2 for both alignment and a reminder that everything that is realised (built) will eventually become a relative size that people will experience and interact with in some way.

This environment is a good example that a space such as this with environmental graphics doesn’t have to be heavily branded with communications and values but can add a real sense of relativity and enlighten people for years to come…

This project has been published in APD #7, 2011: www.sandu360.c0m

Environmental Branding with Typography

15-05-2012

The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there … Continue reading →

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