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For the few who don’t know, Kickstarter is one of the hottest sites on the web right now. The site that brought crowdfunding to the mainstream provides a platform for small, creative and independent projects to advertise to the public. Supporters of a project receive tangible rewards in return for their financial support. A testament to […]

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The Annual South by Southwest (SXSW) has just finished up in Austin, Texas. SXSW is a massive conference wrapped in a festival combining music, film and interactive technologies. For more than 30 years it has been the launchpad for whatever is ‘the next big thing.’ In recent years the Interactive conference has become a real focus with […]

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Tunnel Vision

March 10, 2016

If a picture paints a thousand words, then a map illustrates far more. The London Underground map has progressed from a simple geographically accurate portrayal of lines in 1908 to a constantly reinterpreted piece of iconic modernist art. Even in its most basic form, the evolution of the Tube map is a fascinating glimpse through […]

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Making it Happen

February 25, 2016

Today I’m celebrating 4 years here at BrandCulture. 4 is a great number, I was born on the 4th, Black Sabbath, Metallica, Led Zeppelin and The Doors all had 4 members and the World Cup is every 4 years. I started here as an enthusiastic, fresh faced, black t-shirt wearing, day dreaming intern. Four years on, not much has […]

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Show & Tell: (Post)ers

February 18, 2016

  Every fortnight on a Friday the BrandCulture team have a tradition of Show and Tell. When the clock strikes 5pm, we drop our Wacom tablet pens and gather around the table, nominating a team member to present a flight of fancy such as a recent holiday or challenging each other about design related topics. […]

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  Consider a typical day through the eyes of a blind person. If in an instant you were to lose your sense of sight, something as simple as the daily commute or even making your morning coffee becomes an arduous task. When a person becomes or is born visually-impaired, they must learn the skills and […]

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One of the 5 Massimo Vignelli phrases to live by are – We like design to be visually powerful, intellectually elegant and above all timeless. Sounds easy right…? We have always worked on projects with large life spans, projects where the end is 2, 3 or even 5 years down the line. To ensure the final outcome […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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Dragons Gate

January 21, 2016

Late last year saw the completion of 38 Albert Avenue, a ‘gateway’ site located strategically on the south eastern fringe of the Chatswood Commercial Centre. The development was purpose built to form the vanguard of Wu International’s expansion into the Australian property development market. Brandculture partnered with PTW Architects and project managers ProBuild to help […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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Where’s Wally’s Walk?

December 10, 2015

Founded in 1964, Macquarie University’s main campus is located in Sydney’s North Ryde. What used to be market gardens and poultry farms is now a large campus (126 hectares) and consists of five faculties including a hospital. The campus landscape design was planned to revive the native vegetation and today visitors, students and staff can […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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  The last of 9 smart wayfinding totems for the University of Technology, Sydney now stands proudly in front of the iconic Dr Chau Chak Wing Building. Not only does this help UTS claim ownership of this Sydney landmark, but embedded technologies in the totem create a digital gateway for students and visitors to access useful […]

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Last weekend saw the annual, and awesome, gathering of Sydney Open. We’re hoping you were lucky enough to attend! Why you ask? Well not only does the Sydney Open, reveal some of the city’s most treasured and architecturally significant buildings from the CBD and around the city fringe. it also reveals some of the great environmental graphics and signage that compliment these […]

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Sydney bus commuters faced the largest CBD transport network changes in over 30 years. The catalyst was the closing of George Street, through the heart of Sydney’s CBD, for the construction of the new light rail system. The new bus network started operating within the Sydney CBD from 4 October 2015 and over one million […]

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In tandem with their re-branding in 2012, Telstra underwent a transformation of their work place strategy. Telstra Future Ways of Working is an initiative that will create environments to promote new and effective ways of collaborating for Telstra employees, consultants and clients. This new change would allow Telstra to expand and foster their industry expertise, […]

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Last week our MD Stephen Minning was invited by the University of Technology Sydney to the TEMC 2015 ‘The tertiary education management conference’. Anyone who’s involved in facilities management and construction was there. This years theme was leading locally, competing globally and is a testament to Australian innovation. Stephen Minning and Bryce Hutchinson (UTS senior building information […]

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SEGD DTLA Walking Tour

September 6, 2015

Following the SEGD Be | Branded Environments event held in August in the City of Angels, we were invited to tour Downtown Los Angeles. The tour highlighted the city’s urban core and Broadway district, which was once the entertainment epicentre of LA. Commencing at Union Station, (the largest railroad passenger terminal in the Western United States […]

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SEGD B.E. LA

August 27, 2015

SEGD’s Be | Branded Environments Workshop On August 20th BrandCulture had the luxury of attending the SEGD Branded Environments Workshop Event in Burbank, Los Angeles. Focusing on the power of brand integration that transforms spaces, educates and energises. Gathered in the Woodbury University Auditorium was a diverse range of international guest speakers, all currently working within […]

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Frost*collective and BrandCulture collaborated on the major overhaul and redesign of the wayfinding and signage systems for the city campus of The University of Technology, Sydney. With an increased student intake and a number of major urban developments in the Ultimo precinct, UTS needed to create a visible presence in the urban landscape. To define a […]

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Two of the most fascinating talks we attended at this year’s Society for Experiential Graphic Design (SEGD) conference were given by Mike Rawlinson and Donald Meeker (we promise this is our last post for the year on the conference!). While the work they showcased was exceptional, what really interested us was the fact that in […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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To experience is to be a part of something, and this year SEGD, The Society of Experiential Graphic Design, is inviting you to experience their annual conference Experience Chicago. Centred around the second city (although we’re certain the name bears no relation with being second-rate), the conference invites discussion about experience, design, technology and innovation […]

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On a recent team trip to Canberra, BrandCulture had the pleasure of visiting the Australian War Memorial. This beautifully built structure consists of a shrine, a museum and an extensive archive, which when grouped together creates a world-class experiential design piece with cutting edge interactive experiences. The Memorial’s purpose is to commemorate the sacrifice of those […]

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Signage therapy

April 23, 2015

When customers are in an unfamiliar setting and need to find something specific, there is reassurance in knowing they can do so with the guidance of meaningful messaging and well placed signs. There are many processes in establishing an effective wayfinding system, for example – assessing any issues by researching and planning a user’s journey, […]

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This week BrandCulture joined esteemed company with the SEGD – Society of Experiential Graphic Design announcing the Top 20 Wayfinding Projects Since 2000.  We are greatly honoured that Find and Discover which we designed in 2010 for long time client University of Technology, Sydney was selected. BrandCulture worked closely with Gardener Wetherill Associates to deliver a functional and dynamic environment. The main workshop […]

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A Guiding Light

April 8, 2015

BrandCulture implemented a new wayfinding system in the Harbourside Shopping Centre, located within Sydney’s Darling Harbour precinct. The precinct is being transformed into one of the most distinctive and dynamic waterfront, business and leisure districts in Sydney. The heart of this transformation is a new world class convention, exhibition and entertainment venue (ICC Sydney), a luxury […]

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Big Summer

April 1, 2015

Not sure if you’ve noticed but BrandCulture love design! We are always excited to sink our teeth into whatever new projects inspire us. To help our creative visions come to life, no matter how crazy, small, large, intricate or diverse they are, we are always on the lookout for new, established, innovative and enthusiastic suppliers, distributors […]

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A Guiding Light

March 5, 2015

BrandCulture recently implemented a new wayfinding system in the Harbourside Shopping Centre, located within the Darling Harbour precinct. The precinct is being transformed into one of the most distinctive and dynamic new waterfront, business and leisure districts in Sydney. The heart of this transformation is a new world class convention, exhibition and entertainment venue (ICC […]

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Digital Wayfinding is disrupting traditional signage systems. These interactive systems need to be designed to make it easy for everyone to understand, ‘live’ data is always current, consistent, destinations are highlighted, and mapping is graphically demonstrated with clarity. When visiting a new place people need to navigate and this is defined as wayfinding. Moving people to […]

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BrandCulture loves Sydney! We also love the amount of street art that’s growing in the midst of our urban and ephemeral landscape. Awesome initiatives such as SSAP (Sydney Street Art Project), a non for profit organisation committed to supporting, encouraging and providing opportunities for artists of all kind are helping drive the desire to turn […]

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Just a friendly reminder that entries for this years SEGD Global Design Awards are due on the 31st of January 2015. Late deadline is February 14th 2015. The SEGD Global Design Awards honor a wide range of projects, from interactive multi-media environments to complex hospital wayfinding systems, and from museum exhibition design to three-dimensional brand expression. Retail […]

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  University life is tough for a student… juggling lectures, tutorials, a part-time job, study, finding new friends, not to mention finding their way through a large campus! A year ago, BrandCulture embarked on a project to unify the University of Technology, Sydney campus through a wayfinding strategy as part of the UTS Masterplan. Along […]

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Our very excited MD, Stephen Minning, is currently in New York for the SEGD 2014 Xlab Digital Conference, on Thursday, November 6, 2014. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and […]

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Today marks a bold step forward for SEGD – the society of leading design professionals at the cutting edge of communications in the built environment… if you are ‘in the know’ then Environmental Graphic Design (EGD) is a common term to describe our profession but there has been confusion when using this term in general… most […]

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Putting UTS on the Map

September 11, 2013

 Images © University of Technology, Sydney. If you are considering going to Uni (or back to Uni); then look towards The University of Technology, Sydney. The new Gateway to Sydney development is a combination of building works at UTS and Central Park, and promises to be a monumental upgrade to Sydney’s Southern CBD. Seriously, check it […]

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Recently we posted a link on our Facebook page referencing a great piece of collaborative design between German company ASB Systembau and longtime glass manufacturer Kinon Porz. Called the ASB GlassFloor, this interchangeable court serves as a multi-disciplinary sports environment. The advanced flooring comprises of multiple, highly treated and hardened ceramic glass panels, below these […]

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Walk the Talk…

December 17, 2012

We’ve been exceptionally busy of late, alongside our commitments to our clients we’ve overhauled our brand, values and vision to deliver a comprehensive, professional and inspiring offer… we hope you will b inspired. Most importantly, we have strived to align our online presence with who we are as an organisation and the services we provide. We are […]

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A Timely Investment

November 26, 2012

  BrandCulture has had great pleasure in developing heritage works for some of Australia’s leading brands, either as a stand-alone commission or as part of an integrated environmental graphic design project. We have been uniquely positioned (with our deep experience in branding, environments and wayfinding) to uncover, create and deliver both sensitive and inspiring results. […]

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A legacy of innovation

November 18, 2012

The MLC Campus is an icon in its own right; once the largest commercial building in Australia and start of the new Central Business District that is now North Sydney. This defining building was designed by Bates Smart Architects and opened in 1957 by Prime Minister Menzies to great fanfare.  MLC has always embodied a […]

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A visual delight!

October 11, 2012

The BrandCulture team were lucky enough to check out the Visual Impact Image Expo at the Sydney Convention Centre in September. Among the exhibitionists were large format printers, commercial shop fitters, numerous retail display units and a host of material distributors. Of all the visually inspiring products that caught our attention, here are a couple of […]

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BrandCulture’s Managing Director, Stephen Minning was selected to be on the judging panel for this years Wayfinding category in the Sydney Design Awards 2012.Stephen will join a panel of influential and highly recognised elite industry experts, to apraise the designs which will show diversity and culture of the Sydney design industry. Following the success of the Melbourne Design […]

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We all know the loyalty of mans best friend. Should you take care of your dog it will follow you to the end of the earth and back. They learn from us and we learn from them, they do what we ask (most of the time) and we comply with their requests for food and […]

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The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there be than Human Rights. BrandCulture were humbled by the opportunity to undertake this project in […]

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Find and Discover

May 14, 2012

We are proud to announce this project was recently awarded a Merit Award by the Society for Environmental Graphic Design. There were a total of 452 entries from which 28 projects were selected for recognition read more >>> The University of Technology are a great brand to work with, given that what we do is a relatively new […]

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The flow of history

March 14, 2012

Sydney Water moved their corporate headquarters to Parramatta in 2009 and into an iconic building designed by Denton Corker Marshall. It was built by Brookfield Mutiplex, interiors by Woods Bagot and the environmental graphic design & wayfinding by BrandCulture. We are proud to announce this project recently received Highly Commended at the 2013 Heritage Awards hosted by the National […]

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More publications…… segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!! Multi storey car parks have a complex set of navigation challenges for a wayfinding designer to address. […]

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Follow Me! Publication

January 19, 2012

What a great way to start the year, BrandCulture have just received their brand-new, shiny copy of “Follow Me – Wayfinding & Signage System” by SendPoints Publishing which includes four of our projects; Sydney Water Parramatta, World Square Car Park, Mirvac Perth and UTS – Find & Discover. As we believe, wayfinding is ultimately a […]

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A winning combination

October 21, 2011

Luxottica approached Visual Merchandising consultant and expert Deborah Minning to advise on how to bring a consistent look and feel to the OPSM stores. The Visual Merchandising knowledge Deborah has learn’t from many years working throughout Europe, Asia-Pacific and the Middle East on fashions premium brands; Calvin Klein, Armani, Alfred Dunhill to name but a […]

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Wayfinding The Star

September 1, 2011

BrandCulture created a comprehensive wayfinding system for Australia’s best know casino, ‘The Star’ (formerly Star City) as part of the five hundred million dollar upgrade to the entire complex currently underway. With around two and a half thousand staff navigating the environment day and night a variety of systems and processes are in play at […]

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Frame Publication have just published a new book: Colour Hunting: How Colour Influences What We Buy, Make and Feel explores the very canadian online pharmacy depths of the subject. BrandCulture have a 3 page spread on the World Square Car Park for Multiplex. The book is categorized into three chapters. In the first chapter, ‘Commerce’ (buying/ […]

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SEGD Award win

June 15, 2011

We are proud to announce another award win for BrandCutlure for it’s submission in this years SEGD Awards. There were a total of 452 entries from which 28 projects were selected for recognition. Once again UTS – Find & Discover, received a Merit award, the SEGD’s second highest award viagra online in the program. The […]

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You may ask ‘who are George Weston Foods?’ and if you aren’t involved directly with the corporate world that would be a fair question. Here are two little known facts; 90% of Australians eat one of their products every day of their lives and 75% of Australian wheat is processed and distributed by Weston Miling. […]

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Wayfinding Star City

March 29, 2011

Wayfinding is ultimately a science: the science of helping people find their way. But just as importantly, there is an art to creating appealing, logical wayfinding systems that add context to your journey. The function of wayfinding is to inform people about their surroundings in the (unfamiliar) built environment. It is important to show information at […]

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Glass graphics and Environmental Branding are becoming increasingly popular within corporate and retail cultures. Utilising the latest in printable materials BrandCulture create designer screen graphics and glass graphics, perfect for office environments. Our designs are bespoke to each project. As shown above in the Department of Agriculture, Fisheries and Forestry project, glass graphics featuring monochromatic […]

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Bringing brands to life. BrandCulture is an award-winning design consultancy that works with clients across three key disciplines to ensure their brands live in the hearts and minds of their employees, stakeholders and customers. To increase engagement, brands need to demonstrate – not just communicate – their positioning, values and heritage. We help you do […]

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AGDA 2010 awards finalist

November 28, 2010

The main workshop floor required a clearly delineated walkway for safety, this feature became the key graphic wayfinding interpretation. The system had to resolve two issues: to find machines by number; and to lead the eye to several displays celebrating the students work. The result pays tribute to modern iconic graphic styling with an engineering […]

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SEGD Award for Wayfinding

September 17, 2010

The World Square car park wayfinding project undertaken by BrandCulture has been recognised by The Society for Environmental Graphic Design (SEGD) with a 2010 merit Award

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The living line

June 25, 2010

Mirvac WAs new office is an inspired, engaging and hospitable environment to do business. Mirvac-Fini only recently released its namesake connection with the heritage of Fini Group when this new office was built. Fini was a brand well known for a tradition of producing high-quality construction, making it a perfect fit with the Mirvac brand, BrandCulture […]

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We constantly strive to push boundaries and deliver world-class solutions to our clients’ business challenges. The brief is always to deliver a tangible result, never to win awards, which makes it incredibly rewarding when our efforts are recognised with prestigious nominations and accolades. From time to time, our work is also featured in international annuals, […]

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BrandCulture is a multi-award winning design firm with a passion for branding, environmental graphics and wayfinding. We think you should know these seven facts about who we are, what we do and how we do it:

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Wayfinding

May 19, 2010

At its essence, wayfinding is the science of understanding how people perceive the environment and make decisions while navigating unfamiliar spaces and then responding with intuitive signage and information layouts. However, we take wayfinding one step further. Using a scientific yet creative approach, we design wayfinding systems that subtly communicate your brand values, enhance your […]

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Global and local

May 14, 2010

BrandCulture collaborated with Davenport Campbell (Interiors) to create a fresh branded environment for Barclays Global Investors, spanning two floors of the Grosvenor Place building in the heart of Sydney’s CBD. BrandCulture’s holistic design solution focuses on positioning Barclays Global Investors as one of the largest asset managers in the global financial markets, and exploring this concept through […]

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Working in collaboration with geyer, BrandCulture created a branded environment that is an impressive setting for visitors and clients in the Sydney CBD group headquarters. It is a stimulating workspace for employees, continuously communicating the brand values of the company. Mirvac’s working environment reflects the culture, their commitment to the environment and an accomplished history. The […]

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The environmental branding project devised for The Department of Agriculture, Fisheries and Forestry covers more than 38,000 square metres across two buildings in Canberra. The site required a complete brand experience that would represent the department appropriately to all staff, suppliers, visitors and clients. Working with Reid Campbell, BrandCulture created a branded environment to reflect the […]

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Qantas launched the successful initiative ‘In the Zone’ to govern service standards and crew interaction with passengers. This incentive was identified as an economy service focus and it was became apparent that a differentiator was needed for First & Business customers. BrandCulture was engaged to create a separate brand experience for First & Business crew […]

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Excerpt taken from the UTS DAB website 5.8.09 DAB is led by a senior executive consisting of the Dean, Prof Desley Luscombe, Associate Dean (Teaching & Learning), Louise McWhinnie, Associate Dean (Research), Dr Kees Dorst, and the Faculty Manager, Brian Glover. The Faculty has three schools: School of Design which provides specialist design education in visual communication, fashion & […]

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BRANDCULTURE HAS A PROVEN TRACK RECORD CREATING INSPIRING BRANDING, ENVIRONMENTS AND WAYFINDING SYSTEMS. HERE’S A SELECTION OF OUR RECENT WORK:

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A brand connected

March 14, 2010

AAPT’s branded office environments are vibrant, innovative workplaces. BrandCulture worked with HBO+EMTB to create the branding, wayfinding and graphics that convey the AAPT brand. The overall impact and clarity underlines AAPT’s values of smart, energetic, irreverent and genuine. BrandCulture saw the opportunity to convey AAPT’s status as a beacon of technological innovation. The Sydney head office is […]

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We are proud to say this project was awarded a Merit Award in 2010 by the Society for Environmental Graphic Design. There were a total of 452 entries from which 28 projects were selected for recognition read more >>> The World Square Car Park is an amalgamation of several previous car parks situated under the new developments that […]

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