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  A few of the BrandCulture team will be packing their suitcases this winter and heading for the glamorous beaches of Miami, where the 2017 SEGD Conference is running from 8th to 10th June – if you’re interested in experience design, you should join us! The Society of Experiential Graphic Design is famous for hosting […]

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  Last week I flew to Wellington to attend SEGD’s Off-Grid “experiential journey” for designers. I have to take my hat off to Nick Kapica for organising such exceptional speakers. He’s an amazing innovator himself– a designer and lecturer who is now working for the City of Wellington – and he curated one of the […]

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  Its an exciting time of the year for those in the experiential design industry, as designers and design agencies alike gear up for the 2017 SEGD Awards. The annual awards founded in 1987 offer a unique opportunity to gain recognition, and honour unique work within a range of categories. If you are a designer […]

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One of my favorite things about Sydney is the variety in places and people you come across. Each suburb has its own unique flavor and the delight in choosing which hub you want to experience is the highlight of my weekend. Sydney Festival personifies the eclectic clash that is our glorious city, from Art derived from […]

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Stephen Minning and Steve Plummer have just returned from a whirlwind tour of America and Toronto where they met some of our industry’s most inspiring experiential designers. First stop: Austin, Texas. Here, Stephen and Steve dropped in to visit f2ds, an award-winning design firm that specialises in creating engaging, memorable spaces. As it happened, Austin’s […]

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Do you love it? Do you despise it? Are you over it? One thing is for sure Pokèmon Go is out there for the taking, and much like most current trends the world is divided into 3 categories; for it, against it and whatever…The BrandCulture team are all in agreeance (it doesn’t happen often) that this […]

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Recently our esteemed leader and General in command Stephen Minning headed up a board of highly talented individuals for the annual 2016 Society for Experiential Graphic Design (SEGD), Global Design Awards. Our friends at SEGD do an amazing job year in and year out to help promote and educate the masses of this wonderful, exciting and […]

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Eyes on Berlin

May 8, 2016

  As good public art depends on good public spaces, Berlin is continuously transforming its spaces to become more inviting and open with collaborative and creative placemaking. As an article in Public Art Review puts it, the definition of placemaking is ‘to infuse identity into a three-dimensional space’. Berlin’s creative placemaking is enhanced by the […]

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The answer to the question above is irrelevant, the real question here is are you going? The answer to that is…you should, you must, you will! All lame brain washing attempts aside, let us tell you why, and yes we do know it started last month. Since its inception in 1973, the Biennale of Sydney […]

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Making it Happen

February 25, 2016

Today I’m celebrating 4 years here at BrandCulture. 4 is a great number, I was born on the 4th, Black Sabbath, Metallica, Led Zeppelin and The Doors all had 4 members and the World Cup is every 4 years. I started here as an enthusiastic, fresh faced, black t-shirt wearing, day dreaming intern. Four years on, not much has […]

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Show & Tell: (Post)ers

February 18, 2016

  Every fortnight on a Friday the BrandCulture team have a tradition of Show and Tell. When the clock strikes 5pm, we drop our Wacom tablet pens and gather around the table, nominating a team member to present a flight of fancy such as a recent holiday or challenging each other about design related topics. […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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One of the 5 Massimo Vignelli phrases to live by are – We like design to be visually powerful, intellectually elegant and above all timeless. Sounds easy right…? We have always worked on projects with large life spans, projects where the end is 2, 3 or even 5 years down the line. To ensure the final outcome […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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SES Marrickville

December 9, 2015

In 2005, as part of Council’s Major Projects program, it was identified that the current building and facilities housing the local State Emergency Services (SES) headquarters – built in the 1920s at 209 Livingstone Road, Marrickville – were no longer suitable. Council needed to find a new suitable location for the operation. BrandCulture were approached […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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A Bright Future

July 24, 2015

LED (Light Emitting Diode) Technology is far from new, but advanced production methods, innovative installations and dynamic content is making them the most exciting screen technology around. The first great benefit of LED Screens is that they can be cast in almost any shape or configuration, as seen above from Telstra’s Headquarters in Sydney. Secondly they boast […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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The approach of winter signals a special time of year and the skies fall dark earlier. It forms a perfect backdrop for light and imagination to take centre stage. Tonight Vivid springs to life, a collision of light art and technology, which has captured the imagination of Sydney-siders for 6 years. Check out this experiential […]

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On a recent team trip to Canberra, BrandCulture had the pleasure of visiting the Australian War Memorial. This beautifully built structure consists of a shrine, a museum and an extensive archive, which when grouped together creates a world-class experiential design piece with cutting edge interactive experiences. The Memorial’s purpose is to commemorate the sacrifice of those […]

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Smart Arts

April 30, 2015

Smartphones technologies are one of the great disruptors of our generation. They are constantly buzzing with no rhyme nor reason, receiving email offers, social media updates and even the occasional phone call! Last week Sydney Culture Walks App released an updated App that utilises proximity technologies to alert you to the presence of cultural landmarks. Working in collaboration with the City of Sydney, BrandCulture, […]

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Big Summer

April 1, 2015

Not sure if you’ve noticed but BrandCulture love design! We are always excited to sink our teeth into whatever new projects inspire us. To help our creative visions come to life, no matter how crazy, small, large, intricate or diverse they are, we are always on the lookout for new, established, innovative and enthusiastic suppliers, distributors […]

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Our very excited MD, Stephen Minning, is currently in New York for the SEGD 2014 Xlab Digital Conference, on Thursday, November 6, 2014. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and […]

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Powering our future

November 13, 2013

A branded environment for energy company QGC reveals the length and breadth of one of Australia’s largest capital infrastructure projects. Owned by the global BG Group, QGC is a leading Australian natural gas explorer and producer. It is developing Queensland Curtis LNG (QCLNG). QGC is leading the way sourcing this new cleaner energy resource and reducing the […]

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