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  Here’s an invention that caught our eye. Italian architect Carlo Ratti has designed an office space with an “individually-tailored environmental bubble” for every worker, putting thermostat wars to an end at last. If your office is anything like ours, you’ll know how hard it is to please everyone when it comes to room temperature. […]

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I recently returned from a very inspiring trip to Miami, where the annual Society of Experiential Graphic Design, SEGD, conference was held. 3 full days of fun, sun (partial), networking and learning were had. Held at the impressive Loews hotel on South Beach Miami, designers of all kinds gathered to share stories, experiences, products and […]

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This week a few of the BrandCulture team members added another string to their creative bow! Pam Wayfinding, an all-in-one sign management application, which handles audit, planning, design, implementation and maintenance of physical and digital signs (to read more click here) visited the BC studio to help certify our eager designers. The training consisted of an […]

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There is no spoon…

February 23, 2017

Last week some of the BrandCulture team made the short trip to Redfern for an Adobe sponsored deFrost* event, also in partnership with SEGD’s 2017 Off Grid conference, to catch a talk about ‘Connecting people to places’ – something we as a studio strive to achieve. Off the back of last weeks post, the event […]

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  In a few weeks’ time, a few of us from BrandCulture will be taking part in Off-Grid events in Sydney and Wellington, and we’re excited to see how the line-up of speakers is taking shape. Off-Grid is hosted by the Society for Experiential Graphic Design (SEGD), which describes its keynote speakers as “provocateurs”. There […]

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  Its an exciting time of the year for those in the experiential design industry, as designers and design agencies alike gear up for the 2017 SEGD Awards. The annual awards founded in 1987 offer a unique opportunity to gain recognition, and honour unique work within a range of categories. If you are a designer […]

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  We’re delighted to unveil the brand positioning we developed for Mills Lane in Chatswood, working in close collaboration with our client Visionary Investment Group and with the support of Willoughby Council. Soon-to-launch Mills Lane will be “uniquely different” – a place where street art, markets and delicious Pan-Asian cuisine come together in an interactive […]

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THE 2016 AGDA Awards

October 11, 2016

It’s that time of year again where we revel in all of the amazing projects Australia’s creative industry has to offer at the annual AGDA Design Awards. Every year the Australian Graphic Design Association recognise and document the best work in Australia across a wide range of disciplines – and this year’s finalists have now […]

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Pixel Perfect

September 28, 2016

Our latest branding and environmental graphics project for Atlassian pays tribute to the company’s clients using thousands of pixelated coloured squares, each one painstakingly positioned by hand. Atlassian is the shining star of Australia’s start-up sector, growing by around 40% every year. It attracts incredible clients – the likes of eBay, Coca-Cola, Visa, BMW and […]

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  In June this year the world was stunned as the beautiful Iseo Lake in northern Italy was transformed into “The Floating Piers”. Exhibiting the genius that is Mother Nature, and in succinct style closing the loop between inspiration, art and once more: inspiration… The Floating Piers was the brainchild of American-Bulgarian artist Christo and […]

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Do you love it? Do you despise it? Are you over it? One thing is for sure Pokèmon Go is out there for the taking, and much like most current trends the world is divided into 3 categories; for it, against it and whatever…The BrandCulture team are all in agreeance (it doesn’t happen often) that this […]

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Making it Happen

February 25, 2016

Today I’m celebrating 4 years here at BrandCulture. 4 is a great number, I was born on the 4th, Black Sabbath, Metallica, Led Zeppelin and The Doors all had 4 members and the World Cup is every 4 years. I started here as an enthusiastic, fresh faced, black t-shirt wearing, day dreaming intern. Four years on, not much has […]

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Raising Standards

February 18, 2016

  Consider a typical day through the eyes of a blind person. If in an instant you were to lose your sense of sight, something as simple as the daily commute or even making your morning coffee becomes an arduous task. When a person becomes or is born visually-impaired, they must learn the skills and […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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One of the 5 Massimo Vignelli phrases to live by are – We like design to be visually powerful, intellectually elegant and above all timeless. Sounds easy right…? We have always worked on projects with large life spans, projects where the end is 2, 3 or even 5 years down the line. To ensure the final outcome […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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Where’s Wally’s Walk?

December 10, 2015

Founded in 1964, Macquarie University’s main campus is located in Sydney’s North Ryde. What used to be market gardens and poultry farms is now a large campus (126 hectares) and consists of five faculties including a hospital. The campus landscape design was planned to revive the native vegetation and today visitors, students and staff can […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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SES Marrickville

December 9, 2015

In 2005, as part of Council’s Major Projects program, it was identified that the current building and facilities housing the local State Emergency Services (SES) headquarters – built in the 1920s at 209 Livingstone Road, Marrickville – were no longer suitable. Council needed to find a new suitable location for the operation. BrandCulture were approached […]

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The completion of the stack plans at Telstra’s national headquarters saw a timely opportunity to engage with the Telstra Executive Teams at the annual TET Summit. Executives were exposed to a new workplace strategy that would change how people would work at Telstra forever. The national Summit was held in Melbourne and installation created by BrandCulture offered a platform to engage […]

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Last weekend saw the annual, and awesome, gathering of Sydney Open. We’re hoping you were lucky enough to attend! Why you ask? Well not only does the Sydney Open, reveal some of the city’s most treasured and architecturally significant buildings from the CBD and around the city fringe. it also reveals some of the great environmental graphics and signage that compliment these […]

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In tandem with their re-branding in 2012, Telstra embarked on a journey of Workplace Transformation, redefining their Workplace Strategy and Guiding Principles. Telstra’s Future Ways of Working is a program that creates environments to promote new and effective ways for Telstra employees, consultants and clients to collaborate whilst showcasing the benefits of the technology we […]

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Brilliant and Connected

October 22, 2015

BrandCulture recently implemented a uniquely ‘Telstra’ branded environment, that spans across 14 levels at 400 George St Sydney, complimenting Telstra’s current and ongoing vision of a ‘brilliant and connected future’. These environments support three vital brand drivers – colour, energy and angularity. During the rollout of these immersive environments Telstra approached BrandCulture to give their Hunter St, Newcastle […]

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Beam Me Up, Scotty

September 24, 2015

Colour, form, music and sound. These terms epitomised the BEAMS arts festival. Four years since its inception in Chippendale, the theme of this year’s festival was Phenomena; and it truly was a phenomenal experience. The Chippendale Creative Precinct (CCP) has reinvigorated the once overlooked suburb, transforming it into a community hub and pioneering creative collaboration. […]

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SEGD DTLA Walking Tour

September 6, 2015

Following the SEGD Be | Branded Environments event held in August in the City of Angels, we were invited to tour Downtown Los Angeles. The tour highlighted the city’s urban core and Broadway district, which was once the entertainment epicentre of LA. Commencing at Union Station, (the largest railroad passenger terminal in the Western United States […]

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SEGD B.E. LA

August 27, 2015

SEGD’s Be | Branded Environments Workshop On August 20th BrandCulture had the luxury of attending the SEGD Branded Environments Workshop Event in Burbank, Los Angeles. Focusing on the power of brand integration that transforms spaces, educates and energises. Gathered in the Woodbury University Auditorium was a diverse range of international guest speakers, all currently working within […]

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With mid year annual trade shows in full force, it got us thinking about a project we did last year for the Telstra Executive Team (TET) Summit. We were engaged to design an experience centered around ‘activity based’ working environments being introduced to the head office at 400 George Street office. This gave the executive teams a […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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Feeling Blu?

June 4, 2015

With the announcement that Bluleader was moving offices from their North Sydney HQ to the building next door, BrandCulture were engaged to provide design recommendations on the interior design fit out. This included a welcoming reception area, nestled between two private and full height glass meeting rooms, known as ‘Skyboxes’. It was important that the brand refresh for Bluleader leveraged from the origins of their […]

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On a recent team trip to Canberra, BrandCulture had the pleasure of visiting the Australian War Memorial. This beautifully built structure consists of a shrine, a museum and an extensive archive, which when grouped together creates a world-class experiential design piece with cutting edge interactive experiences. The Memorial’s purpose is to commemorate the sacrifice of those […]

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Signage therapy

April 23, 2015

When customers are in an unfamiliar setting and need to find something specific, there is reassurance in knowing they can do so with the guidance of meaningful messaging and well placed signs. There are many processes in establishing an effective wayfinding system, for example – assessing any issues by researching and planning a user’s journey, […]

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This week BrandCulture joined esteemed company with the SEGD – Society of Experiential Graphic Design announcing the Top 20 Wayfinding Projects Since 2000.  We are greatly honoured that Find and Discover which we designed in 2010 for long time client University of Technology, Sydney was selected. BrandCulture worked closely with Gardener Wetherill Associates to deliver a functional and dynamic environment. The main workshop […]

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A Guiding Light

March 5, 2015

BrandCulture recently implemented a new wayfinding system in the Harbourside Shopping Centre, located within the Darling Harbour precinct. The precinct is being transformed into one of the most distinctive and dynamic new waterfront, business and leisure districts in Sydney. The heart of this transformation is a new world class convention, exhibition and entertainment venue (ICC […]

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Digital Wayfinding is disrupting traditional signage systems. These interactive systems need to be designed to make it easy for everyone to understand, ‘live’ data is always current, consistent, destinations are highlighted, and mapping is graphically demonstrated with clarity. When visiting a new place people need to navigate and this is defined as wayfinding. Moving people to […]

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BrandCulture loves Sydney! We also love the amount of street art that’s growing in the midst of our urban and ephemeral landscape. Awesome initiatives such as SSAP (Sydney Street Art Project), a non for profit organisation committed to supporting, encouraging and providing opportunities for artists of all kind are helping drive the desire to turn […]

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Our very excited MD, Stephen Minning, is currently in New York for the SEGD 2014 Xlab Digital Conference, on Thursday, November 6, 2014. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and […]

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Recently we posted a link on our Facebook page referencing a great piece of collaborative design between German company ASB Systembau and longtime glass manufacturer Kinon Porz. Called the ASB GlassFloor, this interchangeable court serves as a multi-disciplinary sports environment. The advanced flooring comprises of multiple, highly treated and hardened ceramic glass panels, below these […]

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Are You Going to San Francisco? When our MD, Stephen Minning returned from his recent Society of Environmental Graphic Design (SEGD) Board of Directors meeting in San Francisco, he felt a sense of pride being part of such an inspirational group of people at the forefront of this innovative and cutting edge medium. We are already planning […]

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Still Leading Edge

February 21, 2013

  It’s such a great feeling when you receive a publication of such calibre as InDesign Magazine, you open it to find your work beautifully displayed over numerous pages with the words “Still Leading Edge” As described by Paul McGillick, Editorial Director of InDesign ” The MLC & NAB Wealth Campus at North Sydney brings […]

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A Timely Investment

November 26, 2012

  BrandCulture has had great pleasure in developing heritage works for some of Australia’s leading brands, either as a stand-alone commission or as part of an integrated environmental graphic design project. We have been uniquely positioned (with our deep experience in branding, environments and wayfinding) to uncover, create and deliver both sensitive and inspiring results. […]

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The latest addition of InDesign magazine issue #50 ‘The Future of the Workplace’ features a section devoted to ‘story telling’ by Patricia Nelson. ‘Over the last 50 years Environmental Graphic Design [EGD] has emerged from being relatively unknown into one of the most crucial disciplines in shaping built environments’. BrandCulture’s Creative Director, Stephen Minning was […]

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Find and Discover

May 14, 2012

We are proud to announce this project was recently awarded a Merit Award by the Society for Environmental Graphic Design. There were a total of 452 entries from which 28 projects were selected for recognition read more >>> The University of Technology are a great brand to work with, given that what we do is a relatively new […]

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The flow of history

March 14, 2012

Sydney Water moved their corporate headquarters to Parramatta in 2009 and into an iconic building designed by Denton Corker Marshall. It was built by Brookfield Mutiplex, interiors by Woods Bagot and the environmental graphic design & wayfinding by BrandCulture. We are proud to announce this project recently received Highly Commended at the 2013 Heritage Awards hosted by the National […]

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More publications…… segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!! Multi storey car parks have a complex set of navigation challenges for a wayfinding designer to address. […]

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Follow Me! Publication

January 19, 2012

What a great way to start the year, BrandCulture have just received their brand-new, shiny copy of “Follow Me – Wayfinding & Signage System” by SendPoints Publishing which includes four of our projects; Sydney Water Parramatta, World Square Car Park, Mirvac Perth and UTS – Find & Discover. As we believe, wayfinding is ultimately a […]

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Q&A

December 20, 2011

In an ongoing relationship with UTS BrandCulture once again delivered another engaging environmental graphics idea for the university. The space was revitalised earlier in 2011 and now communicates the context of the environment through the use of wall and glass graphics applied to the collaborative area located in the main tower. The space was designed by […]

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Our View Point

October 18, 2011

BrandCulture has recently completed an installation design at Commbank Place at Darling Harbour that has roots influenced by the Swiss artist Falice Varini. The key messaging for Commonwealth Bank was to welcome the customer into their new branch and to display one of the most recognisable and trusted brandmarks in the Country to their clientele, […]

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Desktop Create Awards

September 29, 2011

BrandCulture’s work for George Weston Foods features in the recent September Desktop magazine. BrandCulture was a finalist in the Desktop 2011 Qantm Create Design Awards for the Identity Branding work done earlier in the year for George Weston Foods. BrandCulture created a new Corporate Identity for George Weston Foods – a part of Associated British […]

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InDesign conversation

August 11, 2011

BrandCulture’s Creative Director, Stephen Minning talks to InDesign about Corporate identity and branded environments and as said by Ola Bednarczuk (Editor) – “Digging in and finding that magic” is one of the ways Stephen Minning describes the work of his company. Read the full article here.   Here is update as to what has been happening with […]

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Cubic Group’s HQ

August 2, 2011

A word from Alex B, one of our designers. A follow on from our June Cubic post. Here it is! The Cubic Group head office in Newington had the BrandCulture treatment! We’re all pretty excited as to how this project has come up and wanted to share it with you, our followers… The concept behind this […]

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Wayfinding Star City

March 29, 2011

Wayfinding is ultimately a science: the science of helping people find their way. But just as importantly, there is an art to creating appealing, logical wayfinding systems that add context to your journey. The function of wayfinding is to inform people about their surroundings in the (unfamiliar) built environment. It is important to show information at […]

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The living line

June 25, 2010

Mirvac WAs new office is an inspired, engaging and hospitable environment to do business. Mirvac-Fini only recently released its namesake connection with the heritage of Fini Group when this new office was built. Fini was a brand well known for a tradition of producing high-quality construction, making it a perfect fit with the Mirvac brand, BrandCulture […]

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Our world

May 21, 2010

We like to practise what we preach, striving to create a strong and enjoyable company culture that enables individuals to thrive and love what they do. We work hard and play hard, employing the best individuals and partnering with world-class leading experts in their fields to realise visions. Some of the elements that converge and […]

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The organisations we work with generally fall into two groups:

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How we work generally fall under two headings:

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We constantly strive to push boundaries and deliver world-class solutions to our clients’ business challenges. The brief is always to deliver a tangible result, never to win awards, which makes it incredibly rewarding when our efforts are recognised with prestigious nominations and accolades. From time to time, our work is also featured in international annuals, […]

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Wayfinding

May 19, 2010

At its essence, wayfinding is the science of understanding how people perceive the environment and make decisions while navigating unfamiliar spaces and then responding with intuitive signage and information layouts. However, we take wayfinding one step further. Using a scientific yet creative approach, we design wayfinding systems that subtly communicate your brand values, enhance your […]

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With our unique portfolio of skills, from research to brand strategy, and graphic design to wayfinding, we specialise in bringing brands to life and deepening brand engagement across physical spaces. Our branded environments transform your workspaces into 24/7 living billboards that promote your brand values, communicate your mission, celebrate your heritage, recognise staff achievement and […]

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Global and local

May 14, 2010

BrandCulture collaborated with Davenport Campbell (Interiors) to create a fresh branded environment for Barclays Global Investors, spanning two floors of the Grosvenor Place building in the heart of Sydney’s CBD. BrandCulture’s holistic design solution focuses on positioning Barclays Global Investors as one of the largest asset managers in the global financial markets, and exploring this concept through […]

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Interiors Australia Group’s (IAG) office in Pitt Street in the heart of the Sydney CBD is a perfect example of environmental graphics working seamlessly with the textures and finishes in the environment. The feature wall in the reception area was designed to appear floating above the floor on a stainless steel support, the colours of […]

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Working in collaboration with geyer, BrandCulture created a branded environment that is an impressive setting for visitors and clients in the Sydney CBD group headquarters. It is a stimulating workspace for employees, continuously communicating the brand values of the company. Mirvac’s working environment reflects the culture, their commitment to the environment and an accomplished history. The […]

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The environmental branding project devised for The Department of Agriculture, Fisheries and Forestry covers more than 38,000 square metres across two buildings in Canberra. The site required a complete brand experience that would represent the department appropriately to all staff, suppliers, visitors and clients. Working with Reid Campbell, BrandCulture created a branded environment to reflect the […]

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Qantas launched the successful initiative ‘In the Zone’ to govern service standards and crew interaction with passengers. This incentive was identified as an economy service focus and it was became apparent that a differentiator was needed for First & Business customers. BrandCulture was engaged to create a separate brand experience for First & Business crew […]

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Excerpt form Sydney Water website 9.8.09 Sydney Water delivers essential and sustainable water services for the benefit of the community. Sydney Water provides drinking water, recycled water, wastewater services and some stormwater services to more than four million people in Sydney, Illawarra and the Blue Mountains. Drinking water is sourced from a network of dams […]

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Excerpt taken from the DAFF website 11.8.09 The Australian Department of Agriculture, Fisheries and Forestry’s role is to develop and implement policies and programs that ensure Australia’s agricultural, fisheries, food and forestry industries remain competitive, profitable and sustainable. DAFF policies and programs: encourage and support sustainable natural resource use and management protect the health and […]

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Static motion

April 14, 2010

The brief required bringing all the channels together under one roof, while retaining their individual identity and brand culture. It was essential to capture the brand essence of each channel within the environment, given the high originality and diverse content delivered by each. By developing the branded environments simultaneously, BrandCulture was able to give ownership […]

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A brand connected

March 14, 2010

AAPT’s branded office environments are vibrant, innovative workplaces. BrandCulture worked with HBO+EMTB to create the branding, wayfinding and graphics that convey the AAPT brand. The overall impact and clarity underlines AAPT’s values of smart, energetic, irreverent and genuine. BrandCulture saw the opportunity to convey AAPT’s status as a beacon of technological innovation. The Sydney head office is […]

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