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This week a few of the BrandCulture team members added another string to their creative bow! Pam Wayfinding, an all-in-one sign management application, which handles audit, planning, design, implementation and maintenance of physical and digital signs (to read more click here) visited the BC studio to help certify our eager designers. The training consisted of an […]

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REIMAGINING CIRCULAR QUAY

February 14, 2017

Stretching from the Harbour Bridge to the Sydney Opera House, Circular Quay sits at the edge of one of the world’s most iconic harbours. Both tourist destination and a bustling transport hub, over the decades it has become cluttered with a jumble of signs, advertisements and kiosks – all vying for attention. Sydney Harbour Foreshore […]

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Stephen Minning and Steve Plummer have just returned from a whirlwind tour of America and Toronto where they met some of our industry’s most inspiring experiential designers. First stop: Austin, Texas. Here, Stephen and Steve dropped in to visit f2ds, an award-winning design firm that specialises in creating engaging, memorable spaces. As it happened, Austin’s […]

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For the few who don’t know, Kickstarter is one of the hottest sites on the web right now. The site that brought crowdfunding to the mainstream provides a platform for small, creative and independent projects to advertise to the public. Supporters of a project receive tangible rewards in return for their financial support. A testament to […]

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Raising Standards

February 18, 2016

  Consider a typical day through the eyes of a blind person. If in an instant you were to lose your sense of sight, something as simple as the daily commute or even making your morning coffee becomes an arduous task. When a person becomes or is born visually-impaired, they must learn the skills and […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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Dragons Gate

January 21, 2016

Late last year saw the completion of 38 Albert Avenue, a ‘gateway’ site located strategically on the south eastern fringe of the Chatswood Commercial Centre. The development was purpose built to form the vanguard of Wu International’s expansion into the Australian property development market. Brandculture partnered with PTW Architects and project managers ProBuild to help […]

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A New Purpose

January 14, 2016

All over the world strategic urban planners are imagining projects aimed at offsetting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is rejuvenating existing urban infrastructure that are outdated and have been neglected – a legacy of the master plan age. This repurposing can reinvigorate cities and unite […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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Where’s Wally’s Walk?

December 10, 2015

Founded in 1964, Macquarie University’s main campus is located in Sydney’s North Ryde. What used to be market gardens and poultry farms is now a large campus (126 hectares) and consists of five faculties including a hospital. The campus landscape design was planned to revive the native vegetation and today visitors, students and staff can […]

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SES Marrickville

December 9, 2015

In 2005, as part of Council’s Major Projects program, it was identified that the current building and facilities housing the local State Emergency Services (SES) headquarters – built in the 1920s at 209 Livingstone Road, Marrickville – were no longer suitable. Council needed to find a new suitable location for the operation. BrandCulture were approached […]

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Last weekend saw the annual, and awesome, gathering of Sydney Open. We’re hoping you were lucky enough to attend! Why you ask? Well not only does the Sydney Open, reveal some of the city’s most treasured and architecturally significant buildings from the CBD and around the city fringe. it also reveals some of the great environmental graphics and signage that compliment these […]

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In tandem with their re-branding in 2012, Telstra embarked on a journey of Workplace Transformation, redefining their Workplace Strategy and Guiding Principles. Telstra’s Future Ways of Working is a program that creates environments to promote new and effective ways for Telstra employees, consultants and clients to collaborate whilst showcasing the benefits of the technology we […]

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SEGD DTLA Walking Tour

September 6, 2015

Following the SEGD Be | Branded Environments event held in August in the City of Angels, we were invited to tour Downtown Los Angeles. The tour highlighted the city’s urban core and Broadway district, which was once the entertainment epicentre of LA. Commencing at Union Station, (the largest railroad passenger terminal in the Western United States […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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Signage therapy

April 23, 2015

When customers are in an unfamiliar setting and need to find something specific, there is reassurance in knowing they can do so with the guidance of meaningful messaging and well placed signs. There are many processes in establishing an effective wayfinding system, for example – assessing any issues by researching and planning a user’s journey, […]

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A Guiding Light

April 8, 2015

BrandCulture implemented a new wayfinding system in the Harbourside Shopping Centre, located within Sydney’s Darling Harbour precinct. The precinct is being transformed into one of the most distinctive and dynamic waterfront, business and leisure districts in Sydney. The heart of this transformation is a new world class convention, exhibition and entertainment venue (ICC Sydney), a luxury […]

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A Guiding Light

March 5, 2015

BrandCulture recently implemented a new wayfinding system in the Harbourside Shopping Centre, located within the Darling Harbour precinct. The precinct is being transformed into one of the most distinctive and dynamic new waterfront, business and leisure districts in Sydney. The heart of this transformation is a new world class convention, exhibition and entertainment venue (ICC […]

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A Sign of Technology

February 26, 2015

  Smart Totem Installation from BrandCulture on Vimeo. Earlier this week BrandCulture oversaw the installation of the first of a series of wayfinding totems at the University of Technology, Sydney. The culmination of two years design and development, the totems evolved substantially from the Frost* design concepts whilst retaining the intent and distinctive colour. Ensuring the complex geometry […]

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Digital Wayfinding is disrupting traditional signage systems. These interactive systems need to be designed to make it easy for everyone to understand, ‘live’ data is always current, consistent, destinations are highlighted, and mapping is graphically demonstrated with clarity. When visiting a new place people need to navigate and this is defined as wayfinding. Moving people to […]

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Putting UTS on the Map

September 11, 2013

 Images © University of Technology, Sydney. If you are considering going to Uni (or back to Uni); then look towards The University of Technology, Sydney. The new Gateway to Sydney development is a combination of building works at UTS and Central Park, and promises to be a monumental upgrade to Sydney’s Southern CBD. Seriously, check it […]

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Wayfinding The Star

September 1, 2011

BrandCulture created a comprehensive wayfinding system for Australia’s best know casino, ‘The Star’ (formerly Star City) as part of the five hundred million dollar upgrade to the entire complex currently underway. With around two and a half thousand staff navigating the environment day and night a variety of systems and processes are in play at […]

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InDesign conversation

August 11, 2011

BrandCulture’s Creative Director, Stephen Minning talks to InDesign about Corporate identity and branded environments and as said by Ola Bednarczuk (Editor) – “Digging in and finding that magic” is one of the ways Stephen Minning describes the work of his company. Read the full article here.   Here is update as to what has been happening with […]

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Wayfinding Star City

March 29, 2011

Wayfinding is ultimately a science: the science of helping people find their way. But just as importantly, there is an art to creating appealing, logical wayfinding systems that add context to your journey. The function of wayfinding is to inform people about their surroundings in the (unfamiliar) built environment. It is important to show information at […]

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Lost and Found

March 14, 2010

We are proud to say this project was awarded a Merit Award in 2010 by the Society for Environmental Graphic Design. There were a total of 452 entries from which 28 projects were selected for recognition read more >>> The World Square Car Park is an amalgamation of several previous car parks situated under the new developments that […]

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