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  In a few weeks’ time, a few of us from BrandCulture will be taking part in Off-Grid events in Sydney and Wellington, and we’re excited to see how the line-up of speakers is taking shape. Off-Grid is hosted by the Society for Experiential Graphic Design (SEGD), which describes its keynote speakers as “provocateurs”. There […]

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  Its an exciting time of the year for those in the experiential design industry, as designers and design agencies alike gear up for the 2017 SEGD Awards. The annual awards founded in 1987 offer a unique opportunity to gain recognition, and honour unique work within a range of categories. If you are a designer […]

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  Since judging the 2016 SEGD Global Design Awards in New York earlier this year, I have a much greater appreciation for data-driven visual experiences. I was blown away by one entry in particular: a public art project called ‘Virtual Depictions:San Francisco’, created by an amazing artist named Refik Anadol. Virtual Depictions is an installation […]

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  There’s something very appealing about travelling off-grid – disconnecting from daily life and experiencing something new. Which is why we’re looking forward to participating in Off Grid 17 next February. Off Grid 17 isn’t another conference; it’s an “unconference” created just for designers by the Society for Experiential Graphic Design (SEGD). As an unconference, […]

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  We’re delighted to unveil the brand positioning we developed for Mills Lane in Chatswood, working in close collaboration with our client Visionary Investment Group and with the support of Willoughby Council. Soon-to-launch Mills Lane will be “uniquely different” – a place where street art, markets and delicious Pan-Asian cuisine come together in an interactive […]

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THE 2016 AGDA Awards

October 11, 2016

It’s that time of year again where we revel in all of the amazing projects Australia’s creative industry has to offer at the annual AGDA Design Awards. Every year the Australian Graphic Design Association recognise and document the best work in Australia across a wide range of disciplines – and this year’s finalists have now […]

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Atlassian

September 26, 2016

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  In June this year the world was stunned as the beautiful Iseo Lake in northern Italy was transformed into “The Floating Piers”. Exhibiting the genius that is Mother Nature, and in succinct style closing the loop between inspiration, art and once more: inspiration… The Floating Piers was the brainchild of American-Bulgarian artist Christo and […]

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While we love our wayfinding and environmental graphic design, it’s always massive fun to work on a project at the edges of the branding field. While we can’t share the client that this is for just yet, we recently reviewed the pouring of a set of annual award trophies designed by BrandCulture. … yes, you […]

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A proud moment for BrandCulture this week as we share our delight in the 2016 Sydney Design Awards. The awards, held annually, function in a range of categories including Environmental Graphic Design. For this division BrandCulture has been awarded a Silver for Telstra’s Future Ways of Working. The award itself is a celebration innovation and […]

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As Australian As …

August 4, 2016

Happy Friday everyone! You may have noticed last week we posted an update on one of the more fun environmental graphics we’ve been involved in recently. Well this week’s instalment, once again for Atlassian, showcases the quintessential Australianness of the company’s DNA. There is a Charlies Bar located in the heart of every Atlassian office […]

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Raising Standards

February 18, 2016

  Consider a typical day through the eyes of a blind person. If in an instant you were to lose your sense of sight, something as simple as the daily commute or even making your morning coffee becomes an arduous task. When a person becomes or is born visually-impaired, they must learn the skills and […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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A New Purpose

January 14, 2016

All over the world strategic urban planners are imagining projects aimed at offsetting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is rejuvenating existing urban infrastructure that are outdated and have been neglected – a legacy of the master plan age. This repurposing can reinvigorate cities and unite […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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SES Marrickville

December 9, 2015

In 2005, as part of Council’s Major Projects program, it was identified that the current building and facilities housing the local State Emergency Services (SES) headquarters – built in the 1920s at 209 Livingstone Road, Marrickville – were no longer suitable. Council needed to find a new suitable location for the operation. BrandCulture were approached […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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In tandem with their re-branding in 2012, Telstra embarked on a journey of Workplace Transformation, redefining their Workplace Strategy and Guiding Principles. Telstra’s Future Ways of Working is a program that creates environments to promote new and effective ways for Telstra employees, consultants and clients to collaborate whilst showcasing the benefits of the technology we […]

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FWOW – SITE STORIES

October 15, 2015

In January 2014 the Telstra brand bought to life their new brand strategy, ‘Creating a Brilliant Connected Future for Everyone’. To coincide with the launch, the redevelopment of the corporate space was formed at 400 George Street, Sydney. This lead to a great opportunity to infuse the brand within the physical space and represent a uniquely ‘Telstra’ experience. We were […]

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Ghost Houses

October 8, 2015

Just on three and a half years ago BrandCulture were approached by Marrickville Council to assist in the interpretive signage for the new SES centre at Sydenham. The site has a poignant history and was only available due to the demolition of a large residential area when Sydney Airport’s third runway was built in 1995. […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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Live local, think global

February 13, 2015

We created communication graphics, messaging and selected material components for Nakama, The Global Recruitment Business head quarters in Sydney, which shaped the visitors behaviour and experience in a way that fits with their operational and functional objectives. It also supports their offering as a global network that helps relocate talent around the world. (Na-ka-ma) is […]

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Keeping the flow

February 5, 2015

The people at Sydney Water work hard to keep this beautiful city flowing with clean water. There’s a lot going on behind the scenes and underground that we often take for granted, The North Head Treatment Plant in Manly is a sustainable and innovative operation vital to our community, agriculture and land rehabilitation.  BrandCulture recently created […]

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  “I think most paintings are a record of the decisions that the artist made. I just perhaps make them a little clearer than some people have.” – Chuck Close     One of this summer’s blockbuster exhibitions has finally arrived to Sydney. Chuck Close – Prints, Process and Collaboration has opened at the MCA Museum […]

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SYDNEY IS OPEN

October 21, 2014

Have you ever walked past a building and thought one of the following things – a) WOW, b) I wish I could explore inside, or, c) I wonder if there’s a bar in there…?  Well your prayers have been answered by Sydney Living Museums! They’ve handed you the keys to the city for its 10th Sydney […]

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The MLC brand heritage experience is a journey through the campus building down (or up) the 12 storey glass encased stairwell cut through the middle of the floor plate of this defining piece of architecture. This piece of architecture from 1956 was updated in 2000 to encourage vertical integration and now activity based working principles… […]

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Powering our future

November 13, 2013

A branded environment for energy company QGC reveals the length and breadth of one of Australia’s largest capital infrastructure projects. Owned by the global BG Group, QGC is a leading Australian natural gas explorer and producer. It is developing Queensland Curtis LNG (QCLNG). QGC is leading the way sourcing this new cleaner energy resource and reducing the […]

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Graphic Design + Architecture: A 20th-Century History, by Richard Poulin is an engaging read and an essential tool in understanding the relationship between the two unique yet very connected disciplines. In short the book is the first historical overview of twentieth-century graphic design in the built environment. It explores the in-depth relationship between typography, image, symbolism, […]

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Walk the Talk…

December 17, 2012

We’ve been exceptionally busy of late, alongside our commitments to our clients we’ve overhauled our brand, values and vision to deliver a comprehensive, professional and inspiring offer… we hope you will b inspired. Most importantly, we have strived to align our online presence with who we are as an organisation and the services we provide. We are […]

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A Timely Investment

November 26, 2012

  BrandCulture has had great pleasure in developing heritage works for some of Australia’s leading brands, either as a stand-alone commission or as part of an integrated environmental graphic design project. We have been uniquely positioned (with our deep experience in branding, environments and wayfinding) to uncover, create and deliver both sensitive and inspiring results. […]

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A Sustainable Conversation

September 13, 2012

Barangaroo will return 22 hectares of former industrial use land to the people of Sydney, which will include public parks, cycleways, a commercial and business district as well as a world class hotel. Situated on the western foreshore of the Sydney CBD, Barangaroo will be a world leading example of environmental and social sustainability. The […]

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We all know the loyalty of mans best friend. Should you take care of your dog it will follow you to the end of the earth and back. They learn from us and we learn from them, they do what we ask (most of the time) and we comply with their requests for food and […]

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The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there be than Human Rights. BrandCulture were humbled by the opportunity to undertake this project in […]

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The flow of history

March 14, 2012

Sydney Water moved their corporate headquarters to Parramatta in 2009 and into an iconic building designed by Denton Corker Marshall. It was built by Brookfield Mutiplex, interiors by Woods Bagot and the environmental graphic design & wayfinding by BrandCulture. We are proud to announce this project recently received Highly Commended at the 2013 Heritage Awards hosted by the National […]

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Q&A

December 20, 2011

In an ongoing relationship with UTS BrandCulture once again delivered another engaging environmental graphics idea for the university. The space was revitalised earlier in 2011 and now communicates the context of the environment through the use of wall and glass graphics applied to the collaborative area located in the main tower. The space was designed by […]

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Every Voice

October 12, 2011

With the move to a new office in the Sydney CBD, the Australian Human Rights Commission wanted the opportunity to express what they stood for and if you are going to stand for anything what better cause could there be than Human Rights. BrandCulture were inspired by the opportunity to undertake this project in collaboration […]

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Our Vision Human rights: everyone, everywhere, everyday Our Mission: Leading the promotion and protection of human rights in Australia by: – Making human rights values part of everyday life and language; – Empowering all people to understand and exercise their human rights; – Working with individuals, community, business and government to inspire action; – Keeping government […]

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Welcome

October 6, 2011

The tone of the CBA brand is friendly and the retail experience is all about the customer and how they can be helped to make quick, confident, informed decisions and transactions. The new branch in Darling Walk near the Sydney Convention centre makes you immediately feel ‘welcome’ by the environmental graphics featuring backlit letters protruding […]

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The Commonwealth Bank brand is the most recognised brand in the Australian financial services industry. Other award-winning brands within the Group include our wealth management business Colonial First State, our online broking service CommSec and Bankwest. In terms of scale, the Group has a strong domestic presence with the largest customer base of any Australian […]

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Gordon Eckel and Stephen Minning went along to the Kit Cuttle talk  (RETHINKING LIGHTING) at the Australian Institute of Architects. How do humans really perceive light and spaces? Kit Cuttle proposes a fundamental rethink of how lighting should be assessed and designed so human response, visual cheap cialis online clarity and assimilation with architecture are considered […]

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InDesign conversation

August 11, 2011

BrandCulture’s Creative Director, Stephen Minning talks to InDesign about Corporate identity and branded environments and as said by Ola Bednarczuk (Editor) – “Digging in and finding that magic” is one of the ways Stephen Minning describes the work of his company. Read the full article here.   Here is update as to what has been happening with […]

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Vivid Sydney

June 6, 2011

Following on from last week’s post on the Forgotten Sydney Opera Houseby the late Bill Lambert, some of our team went down to check out the Vivid Lights at the Opera House, which are now in full swing here in wonderful Sydney. Stephen Pavlovic, the creator of this year’s Vivid Live and founder of Australian independent […]

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Here is a follow on post from our earlier Vector Graphics and Anamorphosis post. The Cubic Group installation is currently underway. To prepare for the installation of the Cubic Group project The BrandCulture Team constructed a model showing the linework and how it would appear on each window (see above). Various materials, such as the perspex cialis […]

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You may ask ‘who are George Weston Foods?’ and if you aren’t involved directly with the corporate world that would be a fair question. Here are two little known facts; 90% of Australians eat one of their products every day of their lives and 75% of Australian wheat is processed and distributed by Weston Miling. […]

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Like many forward-thinking businesses, we at BrandCulture are committed to sustainable design, and a greener future involving environmental graphics. We take pride in offering sustainable designs and have green polices in place in our work environment. As we continue to work and collaborate with top architectural companies and developers, incorporating greener ideas, we are also […]

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Glass graphics and Environmental Branding are becoming increasingly popular within corporate and retail cultures. Utilising the latest in printable materials BrandCulture create designer screen graphics and glass graphics, perfect for office environments. Our designs are bespoke to each project. As shown above in the Department of Agriculture, Fisheries and Forestry project, glass graphics featuring monochromatic […]

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Every modern office has a breakout space, in this instance it was an area adjacent to the main work area divided by order cialis online a half height glass wall. Objective – to make it inviting and inspiring, whilst keeping audible noise between the spaces to a minimum. We approached the project from both angles; […]

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Wall Murals

February 3, 2011

Wall murals can be used to great effect in offices, retail complexes and leisure/hotel environments. They change the mood of a space dramatically through the use of images, colour and wording. Depending on what you would like the viewer to think, wall murals are probably the most effective way of creating a positive emotional response […]

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Focus on the future

October 21, 2010

Located in Haymarket in the Sydney South CBD, is the Design and Architecture (DAB) building that forms part of the University of Technology. In early 2009 the DAB facility underwent a major upgrade, primarily in the Fabrication Workshop and Photomedia Laboratory. Gardner Wetherill Associates redesigned the space into modern environments suited to an internationally regarded and […]

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The recognition of the many men and women who were integral to the development of Sydney dating back to 1888 was an important story to be told. The people committed their lives building these impressive engineering accomplishments to supply the essence of life in this sometimes harsh and unforgiving land. Margo Beasley produced a book […]

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Working in collaboration with Gardner Wetherill & Associates, BrandCulture were once again invited to consult on the Environmental graphics in the Digital-Labs opened October 2010. The new environment is located in the Design Architecture and Building Faculty at The University of Technology Sydney. The concept was simple and in keeping with the approach to the […]

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The living line

June 25, 2010

Mirvac WAs new office is an inspired, engaging and hospitable environment to do business. Mirvac-Fini only recently released its namesake connection with the heritage of Fini Group when this new office was built. Fini was a brand well known for a tradition of producing high-quality construction, making it a perfect fit with the Mirvac brand, BrandCulture […]

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Global and local

May 14, 2010

BrandCulture collaborated with Davenport Campbell (Interiors) to create a fresh branded environment for Barclays Global Investors, spanning two floors of the Grosvenor Place building in the heart of Sydney’s CBD. BrandCulture’s holistic design solution focuses on positioning Barclays Global Investors as one of the largest asset managers in the global financial markets, and exploring this concept through […]

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Interiors Australia Group’s (IAG) office in Pitt Street in the heart of the Sydney CBD is a perfect example of environmental graphics working seamlessly with the textures and finishes in the environment. The feature wall in the reception area was designed to appear floating above the floor on a stainless steel support, the colours of […]

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Working in collaboration with geyer, BrandCulture created a branded environment that is an impressive setting for visitors and clients in the Sydney CBD group headquarters. It is a stimulating workspace for employees, continuously communicating the brand values of the company. Mirvac’s working environment reflects the culture, their commitment to the environment and an accomplished history. The […]

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Excerpt taken from the UTS DAB website 5.8.09 DAB is led by a senior executive consisting of the Dean, Prof Desley Luscombe, Associate Dean (Teaching & Learning), Louise McWhinnie, Associate Dean (Research), Dr Kees Dorst, and the Faculty Manager, Brian Glover. The Faculty has three schools: School of Design which provides specialist design education in visual communication, fashion & […]

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BRANDCULTURE HAS A PROVEN TRACK RECORD CREATING INSPIRING BRANDING, ENVIRONMENTS AND WAYFINDING SYSTEMS. HERE’S A SELECTION OF OUR RECENT WORK:

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Static motion

April 14, 2010

The brief required bringing all the channels together under one roof, while retaining their individual identity and brand culture. It was essential to capture the brand essence of each channel within the environment, given the high originality and diverse content delivered by each. By developing the branded environments simultaneously, BrandCulture was able to give ownership […]

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A brand connected

March 14, 2010

AAPT’s branded office environments are vibrant, innovative workplaces. BrandCulture worked with HBO+EMTB to create the branding, wayfinding and graphics that convey the AAPT brand. The overall impact and clarity underlines AAPT’s values of smart, energetic, irreverent and genuine. BrandCulture saw the opportunity to convey AAPT’s status as a beacon of technological innovation. The Sydney head office is […]

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