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I recently returned from a very inspiring trip to Miami, where the annual Society of Experiential Graphic Design, SEGD, conference was held. 3 full days of fun, sun (partial), networking and learning were had. Held at the impressive Loews hotel on South Beach Miami, designers of all kinds gathered to share stories, experiences, products and […]

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There is no spoon…

February 23, 2017

Last week some of the BrandCulture team made the short trip to Redfern for an Adobe sponsored deFrost* event, also in partnership with SEGD’s 2017 Off Grid conference, to catch a talk about ‘Connecting people to places’ – something we as a studio strive to achieve. Off the back of last weeks post, the event […]

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REIMAGINING CIRCULAR QUAY

February 14, 2017

Stretching from the Harbour Bridge to the Sydney Opera House, Circular Quay sits at the edge of one of the world’s most iconic harbours. Both tourist destination and a bustling transport hub, over the decades it has become cluttered with a jumble of signs, advertisements and kiosks – all vying for attention. Sydney Harbour Foreshore […]

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  We’ve successfully persuaded Nils Wiberg – an Icelandic interaction designer with a viking’s beard – to fly out to Australia to be part of Off-Grid in Sydney, which is being hosted at deFrost on 16th February. Stephen Minning first heard Nils speak at an SEGD event in Seattle, and their paths crossed again at Xlab […]

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  There’s something very appealing about travelling off-grid – disconnecting from daily life and experiencing something new. Which is why we’re looking forward to participating in Off Grid 17 next February. Off Grid 17 isn’t another conference; it’s an “unconference” created just for designers by the Society for Experiential Graphic Design (SEGD). As an unconference, […]

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Stephen Minning and Steve Plummer have just returned from a whirlwind tour of America and Toronto where they met some of our industry’s most inspiring experiential designers. First stop: Austin, Texas. Here, Stephen and Steve dropped in to visit f2ds, an award-winning design firm that specialises in creating engaging, memorable spaces. As it happened, Austin’s […]

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It’s always nice to receive some recognition for our work, especially in an industry rich with talent. BrandCulture enjoyed sharing the podium at this years Sydney Design Awards (The Design 100) – picking up Silver in the Environmental Design category for our ‘Brilliantly Connect Future‘ Telstra project. The DESIGN 100 is a global community of 75,000 […]

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  We’re delighted to unveil the brand positioning we developed for Mills Lane in Chatswood, working in close collaboration with our client Visionary Investment Group and with the support of Willoughby Council. Soon-to-launch Mills Lane will be “uniquely different” – a place where street art, markets and delicious Pan-Asian cuisine come together in an interactive […]

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THE 2016 AGDA Awards

October 11, 2016

It’s that time of year again where we revel in all of the amazing projects Australia’s creative industry has to offer at the annual AGDA Design Awards. Every year the Australian Graphic Design Association recognise and document the best work in Australia across a wide range of disciplines – and this year’s finalists have now […]

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Atlassian

September 26, 2016

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Recently our esteemed leader and General in command Stephen Minning headed up a board of highly talented individuals for the annual 2016 Society for Experiential Graphic Design (SEGD), Global Design Awards. Our friends at SEGD do an amazing job year in and year out to help promote and educate the masses of this wonderful, exciting and […]

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#Fail Or Not?

May 12, 2016

It’s becoming apparent that leading mobile apps are reinventing themselves as they strive to become more relevant, with the likes of Airbnb and Uber reviving their brands as of late. The most recent to jump on the bandwagon is the beloved Instagram, whose rebrand has caused quite a stir amongst fans, critics and designers over […]

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I shot the sheriff but I didn’t shoot no deputy. Try getting that out of your head after a whole Show & Tell session dedicated to sheriffs… I mean serifs. Last week the topic was “Show us your serif”, where the BrandCulture team each selected a serif font we admired and discussed it over Pinot, Pure […]

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If a picture paints a thousand words, then a map illustrates far more. The London Underground map has progressed from a simple geographically accurate portrayal of lines in 1908 to a constantly reinterpreted piece of iconic modernist art. Even in its most basic form, the evolution of the Tube map is a fascinating glimpse through […]

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U Decide

March 3, 2016

There has been a lot of controversy in the past couple of weeks over UBER’s recent re-design. Once viewed on smartphones as a bold, recognisable black-and-white ‘U’, it has now been replaced with an oddly shaped hexagon, resembling an “installing app” icon.   via GIPHY     The app opens with a patterned animation, welcoming users […]

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Making it Happen

February 25, 2016

Today I’m celebrating 4 years here at BrandCulture. 4 is a great number, I was born on the 4th, Black Sabbath, Metallica, Led Zeppelin and The Doors all had 4 members and the World Cup is every 4 years. I started here as an enthusiastic, fresh faced, black t-shirt wearing, day dreaming intern. Four years on, not much has […]

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Show & Tell: (Post)ers

February 18, 2016

  Every fortnight on a Friday the BrandCulture team have a tradition of Show and Tell. When the clock strikes 5pm, we drop our Wacom tablet pens and gather around the table, nominating a team member to present a flight of fancy such as a recent holiday or challenging each other about design related topics. […]

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One of the 5 Massimo Vignelli phrases to live by are – We like design to be visually powerful, intellectually elegant and above all timeless. Sounds easy right…? We have always worked on projects with large life spans, projects where the end is 2, 3 or even 5 years down the line. To ensure the final outcome […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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A New Purpose

January 14, 2016

All over the world strategic urban planners are imagining projects aimed at offsetting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is rejuvenating existing urban infrastructure that are outdated and have been neglected – a legacy of the master plan age. This repurposing can reinvigorate cities and unite […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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SES Marrickville

December 9, 2015

In 2005, as part of Council’s Major Projects program, it was identified that the current building and facilities housing the local State Emergency Services (SES) headquarters – built in the 1920s at 209 Livingstone Road, Marrickville – were no longer suitable. Council needed to find a new suitable location for the operation. BrandCulture were approached […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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The completion of the stack plans at Telstra’s national headquarters saw a timely opportunity to engage with the Telstra Executive Teams at the annual TET Summit. Executives were exposed to a new workplace strategy that would change how people would work at Telstra forever. The national Summit was held in Melbourne and installation created by BrandCulture offered a platform to engage […]

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In tandem with their re-branding in 2012, Telstra embarked on a journey of Workplace Transformation, redefining their Workplace Strategy and Guiding Principles. Telstra’s Future Ways of Working is a program that creates environments to promote new and effective ways for Telstra employees, consultants and clients to collaborate whilst showcasing the benefits of the technology we […]

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Brilliant and Connected

October 22, 2015

BrandCulture recently implemented a uniquely ‘Telstra’ branded environment, that spans across 14 levels at 400 George St Sydney, complimenting Telstra’s current and ongoing vision of a ‘brilliant and connected future’. These environments support three vital brand drivers – colour, energy and angularity. During the rollout of these immersive environments Telstra approached BrandCulture to give their Hunter St, Newcastle […]

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Future Retail Trends

September 20, 2015

While attending the SEGD Be | Branded Environments events recently held in LA, an interesting observation was made by Hillary Jaye and Tom Horton of Gensler, looking at consumer culture and the future of retail with particular focus on retail trends. Take for example Starbucks Coffee, the largest coffee house company in the world, with 22,551 stores in 65 countries and […]

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SEGD B.E. LA

August 27, 2015

SEGD’s Be | Branded Environments Workshop On August 20th BrandCulture had the luxury of attending the SEGD Branded Environments Workshop Event in Burbank, Los Angeles. Focusing on the power of brand integration that transforms spaces, educates and energises. Gathered in the Woodbury University Auditorium was a diverse range of international guest speakers, all currently working within […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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Feeling Blu?

June 4, 2015

With the announcement that Bluleader was moving offices from their North Sydney HQ to the building next door, BrandCulture were engaged to provide design recommendations on the interior design fit out. This included a welcoming reception area, nestled between two private and full height glass meeting rooms, known as ‘Skyboxes’. It was important that the brand refresh for Bluleader leveraged from the origins of their […]

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Big Summer

April 1, 2015

Not sure if you’ve noticed but BrandCulture love design! We are always excited to sink our teeth into whatever new projects inspire us. To help our creative visions come to life, no matter how crazy, small, large, intricate or diverse they are, we are always on the lookout for new, established, innovative and enthusiastic suppliers, distributors […]

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Digital Wayfinding is disrupting traditional signage systems. These interactive systems need to be designed to make it easy for everyone to understand, ‘live’ data is always current, consistent, destinations are highlighted, and mapping is graphically demonstrated with clarity. When visiting a new place people need to navigate and this is defined as wayfinding. Moving people to […]

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Live local, think global

February 13, 2015

We created communication graphics, messaging and selected material components for Nakama, The Global Recruitment Business head quarters in Sydney, which shaped the visitors behaviour and experience in a way that fits with their operational and functional objectives. It also supports their offering as a global network that helps relocate talent around the world. (Na-ka-ma) is […]

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Keeping the flow

February 5, 2015

The people at Sydney Water work hard to keep this beautiful city flowing with clean water. There’s a lot going on behind the scenes and underground that we often take for granted, The North Head Treatment Plant in Manly is a sustainable and innovative operation vital to our community, agriculture and land rehabilitation.  BrandCulture recently created […]

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BrandCulture loves Sydney! We also love the amount of street art that’s growing in the midst of our urban and ephemeral landscape. Awesome initiatives such as SSAP (Sydney Street Art Project), a non for profit organisation committed to supporting, encouraging and providing opportunities for artists of all kind are helping drive the desire to turn […]

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  We are very excited to announce that Stephen Minning, Founder and Managing Director of BrandCulture has been invited to be on the jury for the 2015 SEGD Awards, held in Washington DC, March 2015.  Experiential Graphic Design is at the core of SEGD and is a multi-disciplinary approach to design. The SEGD Global Design […]

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Our very excited MD, Stephen Minning, is currently in New York for the SEGD 2014 Xlab Digital Conference, on Thursday, November 6, 2014. Call it digital marketing, digital storytelling, or immersive experiences. No matter the terminology you use to describe it, digital technology is dramatically changing the way people interact with public spaces and each other—and […]

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Powering our future

November 13, 2013

A branded environment for energy company QGC reveals the length and breadth of one of Australia’s largest capital infrastructure projects. Owned by the global BG Group, QGC is a leading Australian natural gas explorer and producer. It is developing Queensland Curtis LNG (QCLNG). QGC is leading the way sourcing this new cleaner energy resource and reducing the […]

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Walk the Talk…

December 17, 2012

We’ve been exceptionally busy of late, alongside our commitments to our clients we’ve overhauled our brand, values and vision to deliver a comprehensive, professional and inspiring offer… we hope you will b inspired. Most importantly, we have strived to align our online presence with who we are as an organisation and the services we provide. We are […]

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A Timely Investment

November 26, 2012

  BrandCulture has had great pleasure in developing heritage works for some of Australia’s leading brands, either as a stand-alone commission or as part of an integrated environmental graphic design project. We have been uniquely positioned (with our deep experience in branding, environments and wayfinding) to uncover, create and deliver both sensitive and inspiring results. […]

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We all know the loyalty of mans best friend. Should you take care of your dog it will follow you to the end of the earth and back. They learn from us and we learn from them, they do what we ask (most of the time) and we comply with their requests for food and […]

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The flow of history

March 14, 2012

Sydney Water moved their corporate headquarters to Parramatta in 2009 and into an iconic building designed by Denton Corker Marshall. It was built by Brookfield Mutiplex, interiors by Woods Bagot and the environmental graphic design & wayfinding by BrandCulture. We are proud to announce this project recently received Highly Commended at the 2013 Heritage Awards hosted by the National […]

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A winning combination

October 21, 2011

Luxottica approached Visual Merchandising consultant and expert Deborah Minning to advise on how to bring a consistent look and feel to the OPSM stores. The Visual Merchandising knowledge Deborah has learn’t from many years working throughout Europe, Asia-Pacific and the Middle East on fashions premium brands; Calvin Klein, Armani, Alfred Dunhill to name but a […]

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Desktop Create Awards

September 29, 2011

BrandCulture’s work for George Weston Foods features in the recent September Desktop magazine. BrandCulture was a finalist in the Desktop 2011 Qantm Create Design Awards for the Identity Branding work done earlier in the year for George Weston Foods. BrandCulture created a new Corporate Identity for George Weston Foods – a part of Associated British […]

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Cubic Group Installation – Interior Fit-outs, Refurbishments, Construction Management. Following on from our Vector Graphics and Anamorphisis post back in February, Cubic Group’s new environmental branding is now finalised and installed.   We took some of their key projects and applied them to the glass walls of their offices and meeting rooms. Each room has a […]

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String Art Installation

January 19, 2011

BrandCulture has just finished an installation piece at George Weston Foods head office in North Ryde and were inspired by this amazing artist – Gabriel Dawe. By working with thread and textiles, his work has evolved into creating large-scale installations and environments that deal with notions of social constructions and their relation to evolutionary theory […]

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Australia’s premium airline is recognised globally for excellent service and the ‘spirit of Australia’ which is delivered by 8,500 cabin-crew. The Qantas cabin crew are the global ambassadors for the Qantas brand and Australia. Every member of the crew is expected to communicate the Qantas brand culture and values whenever they interact with passengers, other […]

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The Red Palace

November 25, 2010

BrandCulture have been commissioned to create a new identity for Al Hamra Palace, Riyadh, Saudi Arabia by architects Tropman & Tropman. The palace is currently under extensive renovations with a new museum wing being added. This new destination will be a unique experience for what Riyadh has to offer it’s citizens and visitors alike. Once […]

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Working in collaboration with Gardner Wetherill & Associates, BrandCulture were once again invited to consult on the Environmental graphics in the Digital-Labs opened October 2010. The new environment is located in the Design Architecture and Building Faculty at The University of Technology Sydney. The concept was simple and in keeping with the approach to the […]

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We constantly strive to push boundaries and deliver world-class solutions to our clients’ business challenges. The brief is always to deliver a tangible result, never to win awards, which makes it incredibly rewarding when our efforts are recognised with prestigious nominations and accolades. From time to time, our work is also featured in international annuals, […]

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BrandCulture is a multi-award winning design firm with a passion for branding, environmental graphics and wayfinding. We think you should know these seven facts about who we are, what we do and how we do it:

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Branding

May 19, 2010

While our clients vary in size, industry and the scope of their needs, they all have the same underlying objective: to create stronger emotional ties between their brand and their employees, stakeholders and customers. The more consistently your organisation’s vision, culture and heritage are represented, the stronger the emotional ties to your brand will be. […]

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The environmental branding project devised for The Department of Agriculture, Fisheries and Forestry covers more than 38,000 square metres across two buildings in Canberra. The site required a complete brand experience that would represent the department appropriately to all staff, suppliers, visitors and clients. Working with Reid Campbell, BrandCulture created a branded environment to reflect the […]

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Qantas launched the successful initiative ‘In the Zone’ to govern service standards and crew interaction with passengers. This incentive was identified as an economy service focus and it was became apparent that a differentiator was needed for First & Business customers. BrandCulture was engaged to create a separate brand experience for First & Business crew […]

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Static motion

April 14, 2010

The brief required bringing all the channels together under one roof, while retaining their individual identity and brand culture. It was essential to capture the brand essence of each channel within the environment, given the high originality and diverse content delivered by each. By developing the branded environments simultaneously, BrandCulture was able to give ownership […]

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A brand connected

March 14, 2010

AAPT’s branded office environments are vibrant, innovative workplaces. BrandCulture worked with HBO+EMTB to create the branding, wayfinding and graphics that convey the AAPT brand. The overall impact and clarity underlines AAPT’s values of smart, energetic, irreverent and genuine. BrandCulture saw the opportunity to convey AAPT’s status as a beacon of technological innovation. The Sydney head office is […]

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