Lost in Concrete Confusion
More publications……
segdDESIGN have recently published their magazine, issue 34 which features BrandCulture’s World Square Car Park. Their statement, says ” Whether they’re placemaking, camouflaging, or guiding, these parking garage graphics put the FUN in functional….” here here!!
Multi storey car parks have a complex set of navigation challenges for a wayfinding designer to address. Consideration for the needs of pedestrians and motorists – differentiating between arrival and departure journeys as well as service or vendor routes. Competing distractions vying for driver attention i.e. the hunt for vacant spaces, absent minded pedestrians and reversing cars all need to be taken into account. Unlike many environments where the design brief is for discrete solutions that remain largely invisible until required, a car park of this size needs clear advice that is hard to miss.
Our research showed that the line of sight for the two main users, ie motorists and pedestrians and truly understanding the traffic flow of the space used were key to creating an innovative wayfinding system. These principles ultimately led to a better understanding of how cognitive mapping and circulatory navigation would help the outcome. Using intuitive design featuring full height icons, type and colours viewable over long distances; the second from the more elevated position of a pedestrian standing, the experiential factor then became a differentiator between this car park and so many others around the globe, and helped gain industry best recognition.
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