Wayfinding & Signage: Follow Me
What a great way to start the year, BrandCulture have just received their brand-new, shiny copy of “Follow Me – Wayfinding & Signage System” by SendPoints Publishing which includes four of our projects; Sydney Water Parramatta, World Square Car Park, Mirvac Perth and UTS – Find & Discover.
As we believe, wayfinding is ultimately a science: the science of helping people find their way around. But just as importantly, there is an art to creating appealing, logical wayfinding systems as key opportunities to connect and communicate. When done successfully, wayfinding is a discipline that understands how individuals make decisions and perceive the environment when navigating unfamiliar spaces, and then responds with intuitive, aesthetically appealing results.
Wayfinding can be defined as spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location. A good wayfinding system gives strong indicators of where the user is and how to get to her destination from her present location. Wayfinding problems occur when decisions cannot be executed.
With each project we take a scientific and creative approach to designing Wayfinding systems that have meaning and impact. This publication contains 126 applications and 49 concepts, sharing international knowledge and pioneering new concepts and designs for wayfinding, in the built environment.
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