This phase is all about discovery. Workshops and user experience surveys are a key part of our strategic process. We conduct audits to find out where people make decisions, or lose their way. Identifying how they get from A to B by immersing ourselves in the nuances of your site, we deliver wayfinding strategies that are easy to understand and simple to navigate.
— Journey mapping
— Wayfinding masterplanning
— Information hierarchies
We apply the data and insights gathered in the strategic phase to design a suite of digital and static brand touchpoints, from vehicular signage to building signage. As experts in information design, we give people the information they need at each decision point in their journey. We use iconography, graphics and industrial design techniques to elevate the experience of connecting people to their desired destination..
— Information design
— Digital wayfinding
We make sure what’s on paper translates flawlessly to the real world. When designs are installed incorrectly, this impacts their effectiveness. Working closely with manufacturers, we ensure complex wayfinding systems – often made up of thousands of interconnecting touchpoints – are implemented correctly and consistently. Then, we hand over the tools you need to maintain your brand for years to come.
— Artwork development
— Production management
— Inspections & reporting
— Content management
We love collaborating with innovative brands and partners.
A FEW OF OUR PROJECTS
Wayfinding that minimises stress in a stressful environment
Elegant wayfinding that facilitates healing
A wayfinding strategy that puts pedestrians at the heart of campus