What are environmental graphics – and why do they matter?
Environmental graphics represent the coming together of many fields of design, with the ultimate goal of deepening brand engagement across physical spaces.
Also known as ‘experiential graphic design‘, this field of design encompasses all communication in the built environment and can take many forms: wall graphics, murals, digital displays, sculptural installations, exhibits or interpretive graphics.
For us, environmental graphics means tapping into our core design disciplines to create moments of surprise and joy within built environments. We bring a full gamut of design skills to the table: graphic design, placemaking, exhibition design, industrial design, architecture and wayfinding. With over 15 years of experience, BrandCulture has created environmental graphics for leading Australian brands including Atlassian, Qantas, Mirvac, MLC, Telstra and Westfield.
How we work
We approach every project as a unique opportunity to further your brand and the experience that your customers have in interacting with you. Before any project we go through an end-to-end consultative process to understand your brand, the profile of your customers, and the way your space is used. The goal is to embed your culture, vision and values into built environments, and connect people to place.
From there we enter a fully transparent planning and design process, built on the application of data and user surveys. Our design concepts are created in close consultation with a varied mix of stakeholders, from architects to brand managers and designers. This collaborative process ensures your brand story integrates seamlessly into the architecture.
Things to consider
With any environmental graphics project, the first thing to consider is how you want people to feel when they enter your space. Start by understanding your company’s vision, brand pillars and culture, and then work with an environmental graphics firm to explore how these can be celebrated visually. Environmental graphics work best when they are embedded into the interior architecture, and the branding isn’t too overt.
Installing large-scale environmental graphics often requires patient collaboration between joiner, supplier and designers and may also involve engineers, lighting experts and builders.
Choose materials and installation techniques that won’t damage your building’s heritage or architectural fabric. And remember: brand values are enduring. They need to be embedded into your architectural DNA in a thoughtful and sensitive way.
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