WHAT WE DO
Branding is much more than a logo – it’s how people experience your vision, culture and values.
BrandCulture combines strategic thinking with expansive creativity to define brands to the world through identity design – but our unique strength lies in extending the brand experience into built environments.
Our designers are also storytellers: we work with councils, communities and architects to design powerful experiences that celebrate heritage, people and culture. We love using our knowledge of place branding, environmental signage design and building signage to provoke emotions within environments you can see, touch and engage with.
Our Process
Strategy
Our Strategic process starts with understanding the essence of your brand, as well as your vision, values, culture, and audience. A key part of this process involves stakeholder experience workshops, research and user analysis. We uncover the strengths and weaknesses of every element of your brand to create a unique positioning and brand voice that will endure for years to come.
Our services:
— Brand strategy & positioning
Design
This phase is all about ideation and visual concepts. We deep dive into your brand and explore all the elements you’ll need to create a multi-layered experience. We give each place its own identity, applying our graphic design and technical knowledge of the built environment to make the visual experience not only engaging but robust and timeless.
Our services:
— Graphic design
Implementation
We have a rigorous methodology for testing and fine-tuning designs to ensure your brand connects with your target audience. Having perfected every element of your brand, we connect with industry partners to ensure a smooth brand rollout. Next, we equip your team with the knowledge they’ll need to confidently manage and build your brand over time.
Our services:
— Brand management
We love collaborating with innovative brands and partners.
A FEW OF OUR PROJECTS
Library & Community Hub
A community space for discovery and learning
Garmin
Immortalising a legacy of innovation using GPS data
King & Wood Mallesons
Designing the law firm of tomorrow
