Case Studies

Putting pedestrians at the heart of campus

Macquarie University has shifted to a car-free environment at the centre of campus, and needed a wayfinding strategy to facilitate the shift.

Last year, Macquarie University engaged BrandCulture to provide a campus-wide wayfinding strategy that supports its 2014 Campus Master Plan.

The university was in the midst of updating its Campus Master Plan after closing the centre of campus to vehicular traffic. This made a huge impact on how people moved through the campus, and their wayfinding system needed to be re-thought, updated, with many signs needing to be replaced entirely.

University campuses are bustling, ever-evolving spaces, and we love the challenge of understanding how staff, students and visitors make decisions, where they get lost, and where they take short-cuts. We’ve worked with some of Australia’s biggest universities to deliver effective wayfinding strategies, and at Macquarie University, we began by auditing all vehicular, pedestrian and building identification signage.

After analysing campus destinations and paths of travel, we conducted in-depth user journey mapping to test our proposed signage system in real-world situations. We also used an asset management system called PAM Wayfinding to keep track of redundant or inconsistent signage and produce new signage schedules and location plans.

Our recommendations lay the foundations for all future wayfinding projects at Macquarie University, impacting staff, students and visitors alike.

Moving around Macquarie University is now a very different experience. Instead of locating buildings using confusing acronyms like E7A, we have helped Macquarie introduce suburban-style addresses, like University Avenue and Wally’s Walk, to facilitate navigation.

Our wayfinding team also developed a thorough implementation strategy, equipping Macquarie University with up-to-date signage manuals and location plans so it can take care of future signage updates itself.