Pixel Perfect

Atlassian

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Facts

  • Client:

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Our latest branding and environmental graphics project for Atlassian pays tribute to the company’s clients using thousands of pixelated coloured squares, each one painstakingly positioned by hand.

Atlassian is the shining star of Australia’s start-up sector, growing by around 40% every year. It attracts incredible clients – the likes of eBay, Coca-Cola, Visa, BMW and NASA – by always putting the customer first and creating products that facilitate productivity, and creativity.

In Sydney, Atlassian is located across two 1920s buildings above Martin Place. With views of the CBD, a fully-stocked kitchen, pool room, gamers’ lounge, and areas for working collaboratively in teams or autonomously, Atlassian’s many rooms are linked by a single long corridor – and it was BrandCulture’s job to bring this narrow space to life.


BRIEF

Atlassian needed an immediate solution for this historic corridor, which stretches from reception down the length of the building. The graphics needed to reflect the company’s values without damaging the heritage tiles beneath.

Meanwhile, Charlie’s Bar was crying out for an installation of its own. There’s a Charlie’s Bar in every Atlassian office, serving artisanal beers and wines lovingly curated by local committees. We wanted to capture the quintessential laid-back Australianness of Atlassian’s DNA by creating a giant illustrated chalkboard for Sydney’s Charlie’s Bar.


INNOVATION

To adorn the walls of the corridor, we sourced a material that adheres to anything but can also be removed easily: Yupo Octopus Synthetic Suction Paper stock, an ingenious paper that uses static suction to stay in place.

We printed over 5,000 squares of colour and set out to design a mural that quietly celebrates Atlassian’s leadership in the tech space and its 60,000+ clients.

We then rolled up our sleeves and began sticking the squares to the wall, one pixel at a time.


DESIGN CHALLENGE

We spent lots of time thinking about the best illustrations for Atlassian’s various spaces and functions.

Towards reception, we created a giant purple dragon to represent Atlassian’s many gaming clients, while a giant Mars rover is a reference to NASA.

In more relaxed spaces such as the kitchen, lounge and yoga areas, we’ve created giant headphones, sneakers, and a board for writing messages using Post-it notes – fun, playful icons that suit Atlassian’s laid-back culture.

Inside Charlie’s Bar, we teamed up with Lance Corlette from Steady Hand Studio to create an ornate chalkboard illustration. Established in 2002, Atlassian is still young, so we wanted to create a treasured artefact that will become part of the company’s history.

We also designed a tasting kit for labeling the various brews at Charlie’s Bar and describing their flavours.


INSPIRED BY STORIES

Atlassian’s pixelated corridor and chalkboard installation at Charlie’s Bar are both examples of the kinds of projects we love at BrandCulture. We enjoy unearthing the stories behind every company, and bringing them to life. Branding is something to be lived, and we love rolling our sleeves up and installing our creations ourselves to make sure every last pixel is perfect.





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