Environmental Branding with Typography
15-05-2012The Australian Human Rights Commission wanted the opportunity, when they…
University of Technology Sydney
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The industrial in-floor graphics offer you two journeys; yellow leads to the display cabinets and the red line allows you to easily find machinery and other equipment.
The end result is finding the machine you’re looking for in a complex space containing a considerate amount of equipment.
The ’slick industrial’ concept is underpinned by the juxtaposition of blatantly obvious wayfinding and ultra-modern graphic wrapped workspace glass walls.
Key decision points are made completely obvious to the users of this often loud and otherwise engaging environment.
Wayfinding graphics on the fabrication workshop floor help students navigate around the workshop to the machines whilst marking a clear and safe path through what could potentially be a somewhat dangerous environment.
The melted plastic graphic wraps the entire workshop on two sides, continuing around the glass workshop wall and around the laser room to join up with the display cabinets.
The environmental graphic allows a clear line of sight through the workshop into the studio facilitating operational health & safety requirements.
The graphics on the glass represent a modern interpretation of the screen used in traditional printing methods. Optically clear film printed with white UV inks create a clean and bright space to work.
The yellow line encountered on the floor as you enter the workshop leads you on a journey to the two feature display cabinets. These cabinets showcase the latest and most prominent student work fabricated in the workshop.
Abstract lettering introduces you to the workshop as you walk up to the doors, a prelude to the wayfinding design encountered inside.
The lines add a dynamic quality to the environment that lead your eye through the entire space.
The lines distort the glass walls and offer seclusion between the open spaces.
Longitude and latitude references outside each study lab identify major architectural achievements from around the world.
Typography distorts to fit into the grid work of the lines over the doors where yellow transparent film backs each glass door.
The numerals aid wayfinding whilst enhancing the overall brand experience of the environment.
The lines create an optical illusion that adds interest where the edges of the rooms peel back.
The graphics were painstakingly created virtually line by line to create the perfect overlay to the spaces they wrap.
Things are not always as they seem, the linework makes you think twice as to what the forms may be.
Entrance to the digital labs in the Design, Architecture and building faculty, University of Technology Sydney.
The selection of colours for the graphics and furniture in the environment work in visual harmony.
The linework continues in students print shop where the floor to ceiling collaborative pin board and cutting mat wrap the wall and central bench, again embellished with the graphics.
The lecturers offices are located toward the rear of the Labs and offer further seclusion where the linework turns into its negative towards the bottom.
Part of the wayfinding graphics identify the smaller rooms as well as the teaching Labs.
The entrance to the photomedia lab displays the same information as seen though a camera lens, putting the environment into context right from the start.
Functional and Eco-friendly pinboards incorporate abstract typographic and technical notations. These are colour coordinated with the walls and floor, creating a harmonious and altogether visually neutral environment to highlight students work.
A focal length environmental graphic leads you from the door, across the floor and though to the collaborative hub at the centre of the work space. The floor graphics are sealed with a heavy epoxy coat for sustained durability.
Floor to ceiling pinboards used to review student work display technical data of different lighting conditions as a histogram.
Multiple floor-to-ceiling pinboards incorporate environmental graphics, adding context to the space and providing increased functionality for the students and teachers to collaborate on work in progress.
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The industrial in-floor graphics offer you two journeys; yellow leads to the display cabinets and the red line allows you to easily find machinery and other equipment.
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Sydney Water
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Commonwealth Bank of Australia
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Qantas
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Australian Government
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Barclays Global Investors
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Australian Human Rights Commission
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XYZ Networks
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Interiors Australia Group
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George Weston Foods
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Gardner Wetherill
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Arriyadh Development Authority
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Tabcorp
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Mirvac Group
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Luxottica – OPSM
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Origin Energy
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Progress Pacific
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Brookfield Multiplex
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AAPT
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Barangaroo Delivery Authority
Excerpt taken from the UTS DAB website 5.8.09
DAB is led by a senior executive consisting of the Dean, Prof Desley Luscombe, Associate Dean (Teaching & Learning), Louise McWhinnie, Associate Dean (Research), Dr Kees Dorst, and the Faculty Manager, Brian Glover.
The Faculty has three schools:
- School of Design which provides specialist design education in visual communication, fashion & textiles, interior design, industrial design, photography and situated media, design management and animation
- School of Architecture, which leads and provokes the development of the architectural profession and its practices related to digital technologies
- School of the Built Environment, which engages the broad range of professional activities in the built environment: planning, development, construction, investment appraisal, project and urban estate management, and property economics.
The Faculty also has an active research culture, which provides cooperation across the three Schools and encourages external partnerships through its research centres. Creative research and exhibitions in the Faculty are uniquely supported by DAB Lab.
Read more: University of Technology Sydney, Design and Architecture
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