Branded Environments are moving with the times and are taking advantage of the affordability and flexibility of the latest technologies. A great example is what Nike has created in Shanghai, China for their Nike RISE campaign. The ‘House of Mamba’ features a floor inlaid with LED’s and motion sensors to track and visualise player movements. This technology allows it to display static images, motion graphics and is fully interactive.
This is not the first time we have seen this, in March 2013 we posted about ASB Systembau’s revolutionary glass floor which could toggle between various courts and layouts at the touch of a button. The ‘House of Mamba’ is an evolution of this technology. Here at BrandCulture we are excited about the possibilities this allows for interactive digital Wayfinding and how it can enhance the Branded Environment.