Environmental Branding with Typography

The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there be than Human Rights. BrandCulture were humbled by the opportunity to undertake this project in collaboration with Woodhead International Interiors team, Jones Lang Lasalle Property and Property Advisory Australia.

After the two World Wars and the atrocities that were suffered globally The Universal Declaration of Human Rights was written. Quote ‘Whereas disregard and contempt for human rights have resulted in barbarous acts which have outraged the conscience of mankind, and the advent of a world in which human beings shall enjoy freedom of speech and belief and freedom from fear and want has been proclaimed as the highest aspiration of the common people’.

The above essential text resonates for all employees at this Australian Government department in one way or another. BrandCulture undertook a typographic exploration throughout the new office environment on Pitt Street, Sydney. There was a need for wayfinding and environmental graphics, which came together in a successful branded environment.

The wayfinding concept on the main public floor that houses

the two large hearing rooms references famous Australian Human Rights activists. For the rest of the environment room numbers were integrated into the typographic designs on the entry doors for each room. Utility rooms were identified using typography applied to the end sections of door entries so they could be seen from down the corridor.

Check out more images of this project here, we hope you enjoy it ->> >Every Voice – Australian Human Rights Commission