BrandCulture’s Creative Director, Stephen Minning was interviewed about our work on the recent and defining University of Technology, Sydney & CBA developments to offer insight into EGD and how effective it can be in today’s leading environments. He also discussed how branding plays a role in EGD. The process of connecting heritage to the structural layout with graphics and images establishes a space as iconic, as used in such projects such as Sydney Water, George Weston Foods, and presently MLC. This sublime ability identifies adept designers in the field. Often such projects will weave navigational tools into a broader narrative that employs bold visuals – incisively drawing on the past while remaining resolutely connected to the present future.