Brief
Scentre Group owns and operates Westfield shopping centres in Australia and New Zealand, and its corporate headquarters needed to visualise Westfield’s humble beginnings and global growth, as well as their vision for the future. This astonishing story had to be told in a simple, flexible and sophisticated way whilst being sympathetic to the Woods Bagot designed interiors.
Solution
Using disappearing walls, resins, and a thin red line that ties everything together, we helped deliver a world class and timeless workspace environment. We spent days trawling through a vast library of images, piecing together the Westfield story from its very first centre, while leaving room to spare for future developments. By far the biggest challenge was finding a way to print huge panoramic images onto Skyfold doors – a complex process that required patient collaboration between joiner, supplier and designers. A single red line represents Westfield’s DNA and brings all themes and spaces together.
