BrandCulture have been commissioned to create a new identity for Al Hamra Palace, Riyadh, Saudi Arabia by architects Tropman & Tropman. The palace is currently under extensive renovations with a new museum wing being added. This new destination will be a unique experience for what Riyadh has to offer it’s citizens and visitors alike. Once the Palace where King Abdul Aziz resided, it has been used by government departments until The Arriyadh Development Authority commissioned an international competition for the refurbishment and reinstatement of the palace as a public treasure and destination.
