Brief
World Square Car Park amalgamates several car parks beneath Sydney’s World Square Building. Designed by Crone Partners and built by Brookfield Multiplex, these leading firms engaged BrandCulture to propose the best solution for getting cars and people around with minimal confusion and stress.
Solution
We applied innovative wayfinding principles, such as cognitive mapping and circulatory navigation, to create an industry-recognised, world-leading and highly distinctive wayfinding system. A bright colour palette is emphasised in the lift lobby exits of the car park, using punchy, memorable shades that can be clearly identified to aid navigation.
