Brief
BrandCulture took on the exciting challenge of bringing the vibrant essence of North Melbourne Football Club's new facility to life through captivating internal signage, branding, and super graphics. Extending across many different spaces, including; social spaces, amenities, the club's rich history zones, prestigious boardroom, and a cutting-edge 'Huddle' community educational hub, our design approach was carefully crafted to resonate with the Shinboner Spirit, infusing an edgy, urban, and industrial flair to create an immersive and compelling brand experience.
Solution
Through collaborative workshops and partnering with the highly talented architects at HB Arch, we pinpointed crucial areas and strategically focused on key focal points to incorporate positive messaging and imagery. Our goal was to empower and inspire users by cultivating spaces that encourage heightened engagement between the club and the local community it proudly champions, embodying a genuine Shinboner spirit while also forging a deep and inspiring connection within every space.
