Brief
Despite having unspoilt city views and an ideal location at the edge of Darling Harbour, Harbourside Shopping Center is often overlooked by locals. Mirvac tasked BrandCulture with creating a wayfinding system that enhances the retail experience, encouraging people to return again and again.
Solution
Our signage concept is inspired by the ancient art of celestial navigation, celebrating the area’s maritime heritage. Lineal graphics allude to the paths of blazing stars, deep black backgrounds improve visibility, while a gloss finish adds a touch of retail luxury, subtly identifying the different levels of the centre.
