We are proud to say this project was awarded a Merit Award in 2010 by the Society for Environmental Graphic Design. There were a total of 452 entries from which 28 projects were selected for recognition read more >>>
The World Square Car Park is an amalgamation of several previous car parks situated under the new developments that make-up Sydney’s World Square located at the convergence of George, Liverpool, Pitt and Goulburn Streets in Sydney’s CBD. Brookfield Multiplex had the vision to develop the site from the ground up to become the largest multi-functional complex in Australia, and it is a real success. On the World Square site also sits the Meriton World Tower and Rydges hotel.
The car park redevelopment was resolved by Crone Partners and built by Brookfield Multiplex who engaged BrandCulture to research and propose the best solution for getting cars and people around with minimal confusion and stress. BrandCulture created a world-leading wayfinding system, developed and based on global research of similar developments and learning from the others mistakes to find a winning solution.
BrandCulture applied innovative wayfinding principles to understand how cognitive mapping and circulatory navigation would help the outcome. Integrated with intuitive design, this helped the project achieve industry-best recognition, including making it to the cover of Artichoke magazine (issue 17).
Research undertaken for the project indicated that pedestrians were too often left out of the car park planning and design equation. In particular it was recognised that frustration factors existed for pedestrians trying to finding their way back to a car in a complex car park or accessing ticket machines. The solution came through two lines of sight: the first visible from motor vehicles, using full height icons, type and colours over long distances; the second from the more elevated position of a pedestrian standing, and this experiential factor became a differentiator between this car park and so many others around the globe.
Research also showed that car parks were often quite dangerous and had limited effect in highlighting exits and fire extinguishing equipment. But the main issue was for people trying to recall which floor they were parked on. An easy-to-identify colour palette was emphasised in the lift lobby exits of the car park, using bright, punchy, memorable colours that could be clearly identified.
Excerpt from the World Square website 6.9.09
World Square covers an entire city block bounded by George, Liverpool, Pitt and Goulburn Streets. Located conveniently between Central and Town Hall Stations, we are located on George Street bus routes. It is just a short walk from the light rail, and also has its own Monorail stop. With 550 parking spaces for public use, World Square is the convenient place to park. Whether you’re shopping on site or visiting surrounding attractions like the George Street Cinemas, The Capitol Theatre or Darling Harbour… read more @ World Square website.
This work has been published in:
Colour Hunting by Frame Publishing in June 2011 read more >>>>
Asia pacific Design#6 in 2010 read more >>>
Follow me in 2010 read more >>>
ArchiWorld Sign A to Z in 2011 read more >>>
It also appeared in Artichoke magazine (front cover) & Curve magazine as a double page spread about wayfinding.
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