Working in collaboration with geyer, BrandCulture created a branded environment that is an impressive setting for visitors and clients in the Sydney CBD group headquarters. It is a stimulating workspace for employees, continuously communicating the brand values of the company. Mirvac’s working environment reflects the culture, their commitment to the environment and an accomplished history.
The reception area features the famous David Moore photograph ‘Sydney Harbour after sunrise looking east – 1963’. Sydney skyline graphics continue across the blinds behind reception and converge at the café’s ceiling. The front-of-house is an engaging environment for clients and visitors created through bold, clean designs detailed with harmonious finishes. The meeting rooms use solar tinted film applied to glass, translucent from the inside yet opaque from the hall, enabling privacy while still maintaining the feeling of openness and space.
The ‘Living Line’ concept, previously used in Mirvac’s marketing collateral and internal communications, became the linking theme for graphic elements across the office, creating continuity throughout and emphasising the scope and diversity of the brand. Staff areas feature a vibrant and colourful environment, stimulating employees and encouraging active engagement with the brand.
Colours and graphics individually selected for each floor act as an orientation reference. From the building’s core, it is difficult to orientate, therefore ‘core plinths’ were positioned displaying the rising and setting sun. The sunrise located on the eastern side of the building and the sunset on its west, communicate the Mirvac brand story of a strong history and a commitment to a sustainable future.
Library row-ends showcase Mirvac’s major architectural achievements, displaying an impressive organisational structure while inspiring employees with images of previous development successes. Glass louvres feature in meeting room pods, providing architectural grace and efficient cross-ventilation. The louvres display abstract architectural detail specifically chosen to add to the visual effect of the existing horizontal detail, and lining up perfectly when shut.
The complete environment includes six floors at 60 Margaret Street, in Sydney’s CBD. It creates a compelling and architecturally focused environment to embody the mission and values of this iconic brand.
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