Go beyond ordinary…Garmin is dedicated to building the latest products using the latest technology and delivering a service that is not only practical and beneficial but also enhances peoples lives.
The immersive Brand Experience uses a triangulation treatment on walls, images and typography to subtly get the message across; GPS technology made aviation much safer, then Garmin found out we wanted to know more, much more..interpreting complex information to our advantage is a fundamental part of being human. It’s about being active, knowing where you are and just about everything that affects your decisions to improve your performance whether running, cycling, on a boat, in a car or an airplane. We feel the need to be better.
The new Australian Headquarters represents the brand in every aspect; the Wayfinding takes cues for the GPS coordinates of important locations. The Environmental Graphics map complex data from races; for instance the Garmin Sharp cycling team effort is captured at the grueling ‘Tour Down Under’ a defining triathlon event won by Garmins Tim Reed is brought to life through the super size Info-Graphics. You can literally see a heartbeat every inch of the way.
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