Environmental Branding with Typography
15-05-2012The Australian Human Rights Commission wanted the opportunity, when they…
Brookfield Multiplex
\ All Projects \ Wayfinding on a large scale
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To avoid cars driving into the loading zone, it was made very obvious that you shouldn't drive in there.
The car park has become an interesting landscape instead of the usual grey monotony often encountered.
Easy to identify colours dominate the lift lobbies and are liberally applied throughout each level to aid memory when car park users need to retrieve their vehicle.
Public lifts are clearly identified by the use of super graphics and colour to make them easy to locate even when the car park is very busy.
The combination of colour and graphics make all areas easy to navigate.
Pedestrians were also taken into account with a icons sized and positioned to be read from the walking position.
Clear signage is easily visible from the lifts with bold colouration to support memory of the floor.
Clear wayfinding signage needed to be applied to the floor and walls to make the direction completely clear in certain places.
The car park information booth and pay stations are situated on the upper retail level entry.
Clear lines of travel and consistent circulaerory navigation help the flow of traffic.
Easily identifiable fire exits help to make this a low-stress environment by putting its users at ease.
Beacon signage was designed and applied to the World Square retail structure and take advantage of prime visual opportunities from the road.
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To avoid cars driving into the loading zone, it was made very obvious that you shouldn't drive in there.
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Australian Human Rights Commission
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Australian Government
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Tabcorp
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Barclays Global Investors
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Gardner Wetherill
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Luxottica – OPSM
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Commonwealth Bank of Australia
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Mirvac Group
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Arriyadh Development Authority
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Sydney Water
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Interiors Australia Group
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George Weston Foods
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Progress Pacific
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University of Technology Sydney
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XYZ Networks
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AAPT
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Barangaroo Delivery Authority
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Qantas
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Origin Energy
Brookfield Multiplex is a fully integrated property and funds management business with activities in commercial, retail, and residential property development, construction, management services, and infrastructure.
Following the acquisition of Multiplex by Brookfield Asset Management Inc, the Multiplex Group de-listed from the ASX in December 2007 and in January 2008 became a wholly owned subsidiary of Brookfield Asset Management Inc which is listed on the New York and Toronto stock exchanges under the symbol BAM and on the Euronext, under the symbol BAMA.
In Australasia, the group employs approximately 1,500 people and has a reputation for quality, innovation and the successful delivery of major projects.
Read More: Brookfield Multiplex website
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