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Isabelle Cabrera

Architectural Wayfinding Designer

With 16 years’ experience working in architecture, interiors and wayfinding, Isabelle has contributed to large-scale wayfinding projects all over the globe, from the UAE, Jeddah, Kuwait and Qatar to Hong Kong and Australia.

Some of the most notable projects she has contributed to include the Mohammed Bin Rashid City (District 1) in Dubai and the Kai Tak Sports Park Precinct in Hong Kong – one of the world’s largest sports and entertainment precincts.

At BrandCulture, Isabelle develops complex wayfinding strategies for major public realm, cultural, commercial and healthcare precincts. Her work is founded in the principles of architectural and urban design, enabling her to analyse complex sites, assess user needs and develop succinct wayfinding responses.

"It helps to understand urban design, architecture and wayfinding – each skillset is useful when it comes to interpreting the built environment."