Brief
Sydney Water hosts many meetings, training sessions and staff inductions every day, so it needed an interesting and relevant wayfinding concept in place when it moved to new corporate headquarters in Parramatta.
Solution
We decided to visualise the company’s journey to Parramatta by creating a series of graphic blue lines, which symbolize the flow of Parramatta River traversing up through the building’s lift lobbies. The story continues in other areas of the building, including the car park, which features a bold wayfinding system designed to aid traffic flow.
