Solution
To celebrate the heritage of this home grown institution, we put together a team of content producers, writers, designers and photographers, who spent three continuous weeks establishing the MLC ‘blood line’ story. In the basement of the MLC campus headquarters, we discovered a trove of documentation, photography and artefacts, collated since the company’s inception. This inspired our wall graphics, which adorn two stairwells traversing the height of the 14 level building – a towering 30-metre tall canvas on which to tell the MLC story.