We are delighted to welcome Danielle Long to BrandCulture as Marketing & PR Manager.
Danielle is a communications specialist with 20 years of experience working in Australia, China and the UK. She has worked for design and brand companies including The One Centre and Hulsbosch, as well as advertising and marketing agencies 303 Mullen Lowe, BMF and WiTH Collective, in addition to writing for a variety of publications including AdNews, The Australian, Australian Creative, Campaign, The Drum and Marketing Magazine.
Danielle is responsible for bringing BrandCulture’s stories to life and managing the promotion and publicity of its projects and team. She also manages all the content across the website and social media channels.
Having worked across marketing, media and advertising throughout your career, does working in design differ from your previous work?
Yes and No. The beauty of marketing is that everything always comes back to the brand and branding – and obviously, design is no different. While I didn’t know much about wayfinding and experiential graphic design before joining BrandCulture, I find it fascinating – and I’m learning fast. I’m genuinely impressed by the innovation and insights embedded in the work BrandCulture produces for clients.
How do you approach writing about design?
Research, research, research. I love learning, and I think it’s good to challenge yourself to keep learning new things. I believe a writer’s interest and excitement in the subject is reflected in the work. Readers will always enjoy reading something more when they can feel the writer’s sentiment.
Outside of work, how do you spend your time?
I have a toddler, so I spend a lot of time at playgrounds, parks and beaches. I studied photojournalism, and I’ve always enjoyed taking photos, so I’ve become the stereotypical mum with an iPhone full of pictures of my kid. I also love to travel. Once upon a time (pre-child and pre-Covid), I spent a lot of time exploring Central and South America, Europe, and Asia. Next on the list is Africa and Scandinavia.
Pictured below: outside of work, Danielle loves taking photos as she chases her toddler around town; travel is another passion of Danielle’s, pictured here at The Great Wall of China.