It’s getting close to that time of year again, when BrandCulture and the world unite for a good cause. Earth hour is upon us, 8:30pm Saturday the 31st of March 2012. We take this event seriously and have since its launch in 2007, we switch off the lights, computers, servers, printers… everything on weekends when we leave the studio… it ALL makes a tiny difference, but collectively it puts a real dent in the energy consumption (and bills ) which is changing the way we think…. let’s turn more electrical equipment off every day and do more to make a difference to our planets future.
For those who aren’t familiar with the Earth Hour concept here’s a brief rundown. Earth Hour was the brainchild of the WWF Organisation, conceived in Sydney 2007, the company inspired a population of thousands to band together for a common cause; climate change. Businesses large and small, politicians and children alike all took a stand against Global warming by switching off their lights for an hour. Today Earth Hour has more than a hundred million participants in over 135 countries!
We urge you to get involved, to commit not just for the hour but to make changes in our lifestyles to help save our beautiful earth and ask yourself – “How long will it last”…
