BrandCulture were recently included in this months InDesign Magazine, issue 44 which featured a 4 page spread on the 8000 Sq Meter Sydney Water Potts Hill project designed by Bates Smart Architects and built by Brookfield Multiplex. The branded graphics we created, interpreted some of the historic aspects to the site, where Sydney Water has history stretching back over 100 years. Further elaboration of the branded graphics adorn the meetings rooms show; the old pump house, schematics of the water flow, important documents of the time and local area maps.
If you are interested in this project you may want to take a look at the original project BrandCulture undertook for Sydney Water, it is their headquarters in Parramatta, a complete bulilding of 25,000 Sq Meters (see image below). It incorporates large scale branded graphics on glass meeting rooms and wayfinding signage with a through-the-builging concept. We also resolved the problem of displaying internal communication posters and worked with the heritage department to create a museum style display across an entire floor around the formation and history of Sydney Water.
The image below is of the xyznetworks reception, a part of the Foxtel network. Our brief was to bring all the channels together under one roof, while retaining their individual identity and culture. These branded graphics were the first time the identity had been explored in the built environment. However as you go though
the offices it was essential to capture the essence of each channel within the environment, given the high originality and diverse content being constantly created. Read more….