Late last year saw the completion of 38 Albert Avenue, a ‘gateway’ site located strategically on the south eastern fringe of the Chatswood Commercial Centre. The development was purpose built to form the vanguard of Wu International’s expansion into the Australian property development market.
Brandculture partnered with PTW Architects and project managers ProBuild to help deliver a clear uniformed signage and wayfinding strategy for the mixed-use development – comprising of two nine-storey towers. Combined, the towers offer 71 luxury apartments, and a 100-apartment Quest hotel, while the podium levels offer retail tenancies and a full-service eye hospital with surgical facilities (Chatswood Private Hospital).
It was essential that all these areas, whilst seperate in function and name from one another, came together under the 38 Albert Avenue brand. We achieved this through carefully chosen materially, colour, finishes, typography and placement.
Our signage took cues from the strong Asian influence of Wu International and the local area as well as the the integrated landscape art installation that was based around a Chinese legend called ‘Dragons Gate’, a story of striving for perseverance leading to enlightenment and wisdom.
We thoroughly enjoyed working on this project and look forward to many more in 2016.
