Wayfinding is ultimately a science: the science of helping people find their way around. But just as importantly, there is an art to creating appealing, logical wayfinding systems as key opportunities to connect and communicate. When done successfully, wayfinding is a discipline that understands how individuals make decisions and perceive the environment when navigating unfamiliar spaces, and then responds with intuitive, aesthetically appealing results.
BrandCulture takes a scientific and creative approach to designing Wayfinding systems that have meaning and impact. But most importantly, we differentiate ourselves through ensuring our wayfinding systems subtly tell your staff, customers and other stakeholders that you know how to communicate and that you understand their needs. This makes wayfinding a powerful communication tool. It is a perfect and often untapped opportunity to reinforce your brand, add value, build loyalty and create an unforgettable positive experience.
BrandCulture has a solid portfolio of work with leading brands in developing successful wayfinding systems. We bring our unique perspective and business logic to collaboration with award-winning interior design and architectural practices, creating innovative spaces that balance the need to look good with the need to make sense.
Wayfinding is a key part of successful communication in the built environment. It not only seamlessly directs infrequent visitors, but it also significantly reduces costs associated with disruption and lost opportunity in everyday coordination and navigation.
BrandCulture’s Wayfinding products offer project-specific research and carefully mapped communication strategies. We ensure signage and visual graphics complement the design intent of the space to maximize efficiency and impact. By utilising cognitive mapping and circulatory navigation principles, we help people reach decision-points more effectively.
And the end result, the very backbone of our Wayfinding systems, is ensuring that everyone inside and outside your organisation knows exactly where they are going.
BrandCulture wins the SEGD merit award for Wayfiding - World Square car park.
The Australian Human Rights Commission wanted the opportunity, when they moved to their new offices, to express what they stood ready passionately for and believed in. If you are going to stand for anything in this life what better cause could there … Continue reading
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