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  I’ve been writing about design and creativity for over a decade, but until now I’ve never actually worked within a design studio, alongside designers, observing how they think and work first-hand. It’s eye opening! Here’s what I’ve learned. Process is everything. Before designers put pencil to paper to sketch out a concept, they spend […]

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  In a few weeks’ time, a few of us from BrandCulture will be taking part in Off-Grid events in Sydney and Wellington, and we’re excited to see how the line-up of speakers is taking shape. Off-Grid is hosted by the Society for Experiential Graphic Design (SEGD), which describes its keynote speakers as “provocateurs”. There […]

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  There’s something very appealing about travelling off-grid – disconnecting from daily life and experiencing something new. Which is why we’re looking forward to participating in Off Grid 17 next February. Off Grid 17 isn’t another conference; it’s an “unconference” created just for designers by the Society for Experiential Graphic Design (SEGD). As an unconference, […]

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Tunnel Vision

March 10, 2016

If a picture paints a thousand words, then a map illustrates far more. The London Underground map has progressed from a simple geographically accurate portrayal of lines in 1908 to a constantly reinterpreted piece of iconic modernist art. Even in its most basic form, the evolution of the Tube map is a fascinating glimpse through […]

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Show & Tell: (Post)ers

February 18, 2016

  Every fortnight on a Friday the BrandCulture team have a tradition of Show and Tell. When the clock strikes 5pm, we drop our Wacom tablet pens and gather around the table, nominating a team member to present a flight of fancy such as a recent holiday or challenging each other about design related topics. […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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A New Purpose

January 14, 2016

All over the world strategic urban planners are imagining projects aimed at offsetting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is rejuvenating existing urban infrastructure that are outdated and have been neglected – a legacy of the master plan age. This repurposing can reinvigorate cities and unite […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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As part of the jury for the 2016 Society for Experiential Graphic Design (SEGD) Global Design Awards, we’re very proud to announce that our Managing Director Stephen Minning has been selected to serve as Chairman. Stephen will be championing a jury from a plethora of design backgrounds, including digital experience design, architecture and graphic design, […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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  “I think most paintings are a record of the decisions that the artist made. I just perhaps make them a little clearer than some people have.” – Chuck Close     One of this summer’s blockbuster exhibitions has finally arrived to Sydney. Chuck Close – Prints, Process and Collaboration has opened at the MCA Museum […]

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Powering our future

November 13, 2013

A branded environment for energy company QGC reveals the length and breadth of one of Australia’s largest capital infrastructure projects. Owned by the global BG Group, QGC is a leading Australian natural gas explorer and producer. It is developing Queensland Curtis LNG (QCLNG). QGC is leading the way sourcing this new cleaner energy resource and reducing the […]

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Are You Going to San Francisco? When our MD, Stephen Minning returned from his recent Society of Environmental Graphic Design (SEGD) Board of Directors meeting in San Francisco, he felt a sense of pride being part of such an inspirational group of people at the forefront of this innovative and cutting edge medium. We are already planning […]

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  A message to all; Architects, Graphic, Interior & Retail Designers, Industrial & Digital Designers, Branding & Experience Consultants, Fabrication & Production Specialists and Design Educators… SEGD – THE GLOBAL COMMUNITY OF PEOPLE, WORKING AT THE INTERSECTION OF COMMUNICATION DESIGN & THE BUILT ENVIRONMENT…  ARE TURNING 40! YOU MAY ASK – WHO ARE SEGD? SEGD […]

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A legacy of innovation

November 18, 2012

The MLC Campus is an icon in its own right; once the largest commercial building in Australia and start of the new Central Business District that is now North Sydney. This defining building was designed by Bates Smart Architects and opened in 1957 by Prime Minister Menzies to great fanfare.  MLC has always embodied a […]

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The latest addition of InDesign magazine issue #50 ‘The Future of the Workplace’ features a section devoted to ‘story telling’ by Patricia Nelson. ‘Over the last 50 years Environmental Graphic Design [EGD] has emerged from being relatively unknown into one of the most crucial disciplines in shaping built environments’. BrandCulture’s Creative Director, Stephen Minning was […]

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We are happy to announce another SEGD award win 2012 for our wonderful design project Sydney Water – Potts Hill.  Among 387 entries, only 10 were selected for Merit recognition, we were one of them. Judges Comments “This project reminds us of the role that civic institutions play in creating community. By referencing both the […]

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SEGD #33

October 5, 2011

BrandCulture features as an Award winner in the SEGD’s most recent publication no. 33 for the ‘Find & Discover’ environmental graphics and way-finding project undertaken for the University of Technology Sydney 2010- read more…. This project also made it as an AGDA (Australian Graphic Designers Association) finalist 2010 – read more… Over the years, the SEGD Awards have […]

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The recognition of the many men and women who were integral to the development of Sydney dating back to 1888 was an important story to be told. The people committed their lives building these impressive engineering accomplishments to supply the essence of life in this sometimes harsh and unforgiving land. Margo Beasley produced a book […]

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