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I recently returned from a very inspiring trip to Miami, where the annual Society of Experiential Graphic Design, SEGD, conference was held. 3 full days of fun, sun (partial), networking and learning were had. Held at the impressive Loews hotel on South Beach Miami, designers of all kinds gathered to share stories, experiences, products and […]

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  Consumers are increasingly favouring items that go beyond ownership and extend to meaningful experience. Keen to harness this trend and drive increased sales, retailers are coming up with innovative ways to create a new kind of shopping experience where online and offline fuse: they’re no longer discernible spaces or experiences, but in fact a […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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The Year That Was

December 17, 2015

Once again it’s difficult to believe that we’ve come to the inevitable end of another great year. This year has been a whirlwind experience and I’m glad to have spent it with the team at BrandCulture. As a 2014 graphic design graduate from Design Centre Enmore, I joined BrandCulture in January of this year after […]

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  The brightest minds in digital and technology converged on Telstra’s Annual Digital Summit to discuss how the intersection of people, business and digitisation has changed our lives and work forever. This was BrandCulture’s second year in attendance, joining 1100 of the ‘Digirati’ from an array of industries eager to discover how the shift in digital landscape would affect the […]

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Two of the most fascinating talks we attended at this year’s Society for Experiential Graphic Design (SEGD) conference were given by Mike Rawlinson and Donald Meeker (we promise this is our last post for the year on the conference!). While the work they showcased was exceptional, what really interested us was the fact that in […]

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With mid year annual trade shows in full force, it got us thinking about a project we did last year for the Telstra Executive Team (TET) Summit. We were engaged to design an experience centered around ‘activity based’ working environments being introduced to the head office at 400 George Street office. This gave the executive teams a […]

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Be Dazzled

July 2, 2015

As we posted recently, one of the most exciting aspects of attending SEGD (Society of Experiential Graphic Design) events is the opportunity to meet and collaborate with industry professionals. We can’t think of a better example of this than Nik Hafermaas, who gave a talk on his work at the conference. Nik, a celebrated design […]

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On a recent team trip to Canberra, BrandCulture had the pleasure of visiting the Australian War Memorial. This beautifully built structure consists of a shrine, a museum and an extensive archive, which when grouped together creates a world-class experiential design piece with cutting edge interactive experiences. The Memorial’s purpose is to commemorate the sacrifice of those […]

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  University life is tough for a student… juggling lectures, tutorials, a part-time job, study, finding new friends, not to mention finding their way through a large campus! A year ago, BrandCulture embarked on a project to unify the University of Technology, Sydney campus through a wayfinding strategy as part of the UTS Masterplan. Along […]

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In years to come, people will look back at 2014 as the year of the smart phone. This year has been a landmark year in the interconnectivity of the digital and physical, and the effects are irreversible. Not only do 89% of Australian’s aged between 18 and 75 (the highest in the world, AMPLI Report 2014) […]

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Fast Forward

October 9, 2014

BrandCulture were excited this week when researching ‘Immersive Moments’ to stumble across a true sensory-challenging space for a retail experience located in Shanghai. Digital designers HUSH and architects Marc Thorpe Design approached this project by integrating the physical space and digital content together to create an all-encompassing experience for Under Armour’s customers. The retail space contains a light tunnel entrance followed by an amplified […]

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