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#Fail Or Not?

May 12, 2016

It’s becoming apparent that leading mobile apps are reinventing themselves as they strive to become more relevant, with the likes of Airbnb and Uber reviving their brands as of late. The most recent to jump on the bandwagon is the beloved Instagram, whose rebrand has caused quite a stir amongst fans, critics and designers over […]

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I shot the sheriff but I didn’t shoot no deputy. Try getting that out of your head after a whole Show & Tell session dedicated to sheriffs… I mean serifs. Last week the topic was “Show us your serif”, where the BrandCulture team each selected a serif font we admired and discussed it over Pinot, Pure […]

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If a picture paints a thousand words, then a map illustrates far more. The London Underground map has progressed from a simple geographically accurate portrayal of lines in 1908 to a constantly reinterpreted piece of iconic modernist art. Even in its most basic form, the evolution of the Tube map is a fascinating glimpse through […]

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U Decide

March 3, 2016

There has been a lot of controversy in the past couple of weeks over UBER’s recent re-design. Once viewed on smartphones as a bold, recognisable black-and-white ‘U’, it has now been replaced with an oddly shaped hexagon, resembling an “installing app” icon.   via GIPHY     The app opens with a patterned animation, welcoming users […]

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Show & Tell: (Post)ers

February 18, 2016

  Every fortnight on a Friday the BrandCulture team have a tradition of Show and Tell. When the clock strikes 5pm, we drop our Wacom tablet pens and gather around the table, nominating a team member to present a flight of fancy such as a recent holiday or challenging each other about design related topics. […]

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Appearing unannounced, the pop-up is a trend that captivates attendees by constructing a feeling of relevance, interactivity and urgency. Often a pop-up will appear in unconventional environments such as abandoned warehouses, city laneways and empty lots, all adding to the shroud of ‘cool’ that a pop-up exudes. This temporal trend takes advantage of modern society’s […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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A New Purpose

January 14, 2016

All over the world strategic urban planners are imagining projects aimed at offsetting urban decay. As cities struggle to find available land for new development projects, there is a counter-movement that is rejuvenating existing urban infrastructure that are outdated and have been neglected – a legacy of the master plan age. This repurposing can reinvigorate cities and unite […]

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AGDA Pinnacle Awards

November 19, 2015

The AGDA Design Awards have been Australia’s hub for creative excellence, since 1992. The awards have grown vastly across the event’s 20 year history, much like the organisation itself. Bringing a bunch of talented, international and local creatives to judge and discuss, each of the work submitted find those deserving of a Finalist, Distinction or […]

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Quay to the City

June 11, 2015

Circular Quay is Australia’s ‘waterfront to the world’, a precinct that encompasses key elements of Sydney’s heritage and cultural attractions, with the likes of the Sydney Opera House, The Rocks and breathtaking views of the Sydney Harbour Bridge. A fundamental transport hub and portal to the nation’s financial centre, Circular Quay is a domain where the […]

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Powering our future

November 13, 2013

A branded environment for energy company QGC reveals the length and breadth of one of Australia’s largest capital infrastructure projects. Owned by the global BG Group, QGC is a leading Australian natural gas explorer and producer. It is developing Queensland Curtis LNG (QCLNG). QGC is leading the way sourcing this new cleaner energy resource and reducing the […]

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A professional walks into an office and thinks, “This is somewhere I want to work”, instead of “oh well, this is somewhere I have to work”. They got the job and after a couple of months they’re really enjoying everyday in their new found office; becoming increasingly aware of the history, values and vision for […]

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Our View Point

October 18, 2011

BrandCulture has recently completed an installation design at Commbank Place at Darling Harbour that has roots influenced by the Swiss artist Falice Varini. The key messaging for Commonwealth Bank was to welcome the customer into their new branch and to display one of the most recognisable and trusted brandmarks in the Country to their clientele, […]

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Corporate Identity

January 20, 2011

George Weston Foods Limited are part of Associated British Foods plc, they own brands such as Tip Top, Burgen, Abbotts Village Bakery & Jasol, to name but a few of the cheap viagra many everyday brands we all know and love. BrandCulture Communications were entrusted with developing the GWF Corporate Identity to sit well in […]

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Branding

May 19, 2010

While our clients vary in size, industry and the scope of their needs, they all have the same underlying objective: to create stronger emotional ties between their brand and their employees, stakeholders and customers. The more consistently your organisation’s vision, culture and heritage are represented, the stronger the emotional ties to your brand will be. […]

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