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Last week our Show and Tell topic was “God is in the details”. The idiom has been attributed to a number of different individuals, most notably to German-born architect Ludwig Mies van der Rohe. It expresses the idea that while the overall form or content may be pleasing, true and intrinsic beauty is only achieved when […]

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#Fail Or Not?

May 12, 2016

It’s becoming apparent that leading mobile apps are reinventing themselves as they strive to become more relevant, with the likes of Airbnb and Uber reviving their brands as of late. The most recent to jump on the bandwagon is the beloved Instagram, whose rebrand has caused quite a stir amongst fans, critics and designers over […]

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I shot the sheriff but I didn’t shoot no deputy. Try getting that out of your head after a whole Show & Tell session dedicated to sheriffs… I mean serifs. Last week the topic was “Show us your serif”, where the BrandCulture team each selected a serif font we admired and discussed it over Pinot, Pure […]

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If a picture paints a thousand words, then a map illustrates far more. The London Underground map has progressed from a simple geographically accurate portrayal of lines in 1908 to a constantly reinterpreted piece of iconic modernist art. Even in its most basic form, the evolution of the Tube map is a fascinating glimpse through […]

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U Decide

March 3, 2016

There has been a lot of controversy in the past couple of weeks over UBER’s recent re-design. Once viewed on smartphones as a bold, recognisable black-and-white ‘U’, it has now been replaced with an oddly shaped hexagon, resembling an “installing app” icon.   via GIPHY     The app opens with a patterned animation, welcoming users […]

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Show & Tell: (Post)ers

February 18, 2016

  Every fortnight on a Friday the BrandCulture team have a tradition of Show and Tell. When the clock strikes 5pm, we drop our Wacom tablet pens and gather around the table, nominating a team member to present a flight of fancy such as a recent holiday or challenging each other about design related topics. […]

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  Consider a typical day through the eyes of a blind person. If in an instant you were to lose your sense of sight, something as simple as the daily commute or even making your morning coffee becomes an arduous task. When a person becomes or is born visually-impaired, they must learn the skills and […]

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Google Transport icons

January 28, 2016

Recently “Google Maps” adopted the iconography from Transport for NSW (TfNSW) for the City of Sydney’s ferry, train and light rail services. Already in use in other global cities such as Paris (with the use of the official Metro icon) and London (London Underground and National Rail icons), Google’s design approach is consistent with the […]

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Back to school

December 3, 2015

BrandCulture recently took some time out from our busy end-of-year schedules to appreciate the work of creatives at the A&D Annual 2015 (UNSW Graduate Art and Design Exhibition) and the National Art School Graduate Exhibition. These exhibitions are an opportunity for students to launch their work in the industry, and for friends and family to […]

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A professional walks into an office and thinks, “This is somewhere I want to work”, instead of “oh well, this is somewhere I have to work”. They got the job and after a couple of months they’re really enjoying everyday in their new found office; becoming increasingly aware of the history, values and vision for […]

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Our View Point

October 18, 2011

BrandCulture has recently completed an installation design at Commbank Place at Darling Harbour that has roots influenced by the Swiss artist Falice Varini. The key messaging for Commonwealth Bank was to welcome the customer into their new branch and to display one of the most recognisable and trusted brandmarks in the Country to their clientele, […]

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Australia’s premium airline is recognised globally for excellent service and the ‘spirit of Australia’ which is delivered by 8,500 cabin-crew. The Qantas cabin crew are the global ambassadors for the Qantas brand and Australia. Every member of the crew is expected to communicate the Qantas brand culture and values whenever they interact with passengers, other […]

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Static motion

April 14, 2010

The brief required bringing all the channels together under one roof, while retaining their individual identity and brand culture. It was essential to capture the brand essence of each channel within the environment, given the high originality and diverse content delivered by each. By developing the branded environments simultaneously, BrandCulture was able to give ownership […]

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