We are proud to announce another award win for BrandCutlure for it’s submission in this years SEGD Awards. There were a total of 452 entries from which 28 projects were selected for recognition. Once again UTS – Find & Discover, received a Merit award, the SEGD’s second highest award in the program. The Jury comments: [...]
We are proud to announce another award win for BrandCutlure for it’s submission in this years SEGD Awards.
There were a total of 452 entries from which 28 projects were selected for recognition. Once again UTS – Find & Discover, received a Merit award, the SEGD’s second highest award in the program.
The Jury comments:
“An incredibly cohesive environment, with the environmental graphics working hand-in-hand with the architecture and machinery. The floor graphics are appropriate for the user and space, effectively combining wayfinding, interpretive graphics, and safety.”
“Very simply, the environmental graphics work. Color and type and graphics are done sensitively and are appropriate to the environment.”
The Award ceremony this year was at Hyatt Regency, Montreal for the 2011 SEGD Conference+Expo+Awards.
The World Square car park wayfinding project undertaken by BrandCulture has been recognised by The Society for Environmental Graphic Design (SEGD) with a 2010 merit Award
BrandCulture have been awarded the highly aclaimed SEGD Merit Award this year for it’s work on the World Square car park Wayfinding solution. BrandCulture were one of only two Australian companies to win this award out of the forty international winners.
BrandCulture applied innovative wayfinding principles to understand how cognitive mapping and circulatory navigation would help the outcome. Integrated with intuitive design, this helped the project achieve industry-best recognition, including making it to the cover of Artichoke magazine (issue 17).
Research undertaken for the project indicated that pedestrians were too often left out of the car park planning and design equation. In particular it was recognised that frustration factors existed for pedestrians trying to finding their way back to a car in a complex car park or accessing ticket machines. The solution came through two lines of sight: the first visible from motor vehicles, using full height icons, type and colours over long distances; the second from the more elevated position of a pedestrian standing, and this experiential factor became a differentiator between this car park and so many others around the globe.